April 14 - Gucci, Vans launch Roblox scavenger hunt | Mugler teams up with ‘Euphoria’ star

Campaign Trail: Mugler shoots for the stars with Hunter Schafer; SeaWorld names Marisa Thalberg CMO to strengthen conservation position; Shake Shack launches New York truffle hunt with QR code billboards; IAB: Digital ad growth hits bottleneck as landscape diversifies View online | Signup | Forward

Daily Dive April​ 14,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Marketing Strategies for a Cookie-Less Future Persistent challenges in balancing privacy with personalization come as organizations face the looming deprecation of third-party cookies. Learn how marketers are preparing in this Trendline.   Gucci, Vans team up for Roblox scavenger hunt The two fashion brands are linking their Roblox spaces in order to raise awareness of cross-brand collaboration in the metaverse. Column Campaign Trail: Mugler shoots for the stars with Hunter Schafer The L’Oréal-owned luxury brand takes the "Euphoria" cast member on a transformative journey to launch its Angel Elixir fragrance. SeaWorld names Marisa Thalberg CMO to strengthen conservation position Thalberg has developed a reputation as a brand purpose maven thanks to buzz-generating work at companies including Taco Bell and Lowe’s. Sponsored Content by Marketing Dive’s studioID A cookie-less way to create personalized experiences Learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs, increasing consumer engagement, and driving online sales in this webinar. Shake Shack launches New York truffle hunt with QR code billboards Consumers in Brooklyn, Queens and Manhattan can find billboards promoting the limited-time White Truffle Menu for the chance to win $2,000. IAB: Digital ad growth hits bottleneck as landscape diversifies The monetization potential of exciting new areas like AI could be years away, per researchers presenting findings from the latest IAB and PwC annual report. Read more news Featured Resources Sponsored Content by StackAdapt Free Programmatic Certifications from StackAdapt Programmatic In-Game Channel Certification Basic Programmatic Course Advanced Programmatic Course From Our Library Playbook How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom content for LedgerPay Webinar - on demand Understanding Customers Through Zero-Party Data Custom content for Wyng Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ View all resources What We’re Reading Digiday Short-form video ad boom may not be great for TikTok (eventually) CNBC Burger King is selling more Whoppers than ever before in early days of its U.S. turnaround The Wall Street Journal Bud Light Faces Boycott Calls, but Punishing Brands Is Harder Than It Looks Suggest a story we should read Upcoming Event 27 APR Webinar | 3 p.m. ET How to Meet Grocery Shoppers Where They Are Presented by studioID and Chicory Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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