What you need to know about marketing data today

Discover the latest developments in the data marketing landscape and how leading CMOs are adapting with insights from this new Trendline | Access Now

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TRENDLINE What You Need to Know About Data in Marketing Access Trendline Unsplash As the data landscape continues to evolve, marketing leaders need to stay ahead of trends, policies and regulations that may impact how effectively they can reach consumers. This Trendline explores the latest developments in this space and offers key insights to inform your data strategy.  Highlights include: CMOs struggle to balance first-party data needs with value creation Heineken tests attention-based metrics to track sponsorship success How technology changes the way beauty brands interact with consumers For these stories and more, access the Trendline. Want to reach 146,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com. About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037