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As the data landscape continues to evolve, marketing leaders need to stay ahead of trends, policies and regulations that may impact how effectively they can reach consumers. This Trendline explores the latest developments in this space and offers key insights to inform your data strategy. | | | - CMOs struggle to balance first-party data needs with value creation
- Heineken tests attention-based metrics to track sponsorship success
- How technology changes the way beauty brands interact with consumers
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