April 7 - Disney appoints first chief brand officer | Brian Cox channels ‘Succession’ for DirectTV

DirecTV succeeds with Brian Cox as ‘Overly Direct Spokesperson’; Puma assembles team of young activists to tailor sustainability initiatives; TikTok remains top social app for teens despite drop in favorability, study finds View online | Signup | Forward

Daily Dive April​ 7,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Latest Marketing Trends in CPGs CPG marketers have largely stayed the course with their marketing spending despite a tumultuous economic period. Learn how companies like Coca-Cola are leveraging new tech in this Trendline.   Disney names first chief brand officer at transitional point One of Asad Ayaz’s first big tasks is overseeing a centennial celebration campaign, a moment CEO Bob Iger described as “noteworthy and consequential.” DirecTV succeeds with Brian Cox as ‘Overly Direct Spokesperson’ The actor channels his acerbic “Succession” character for the brand’s new “Entertainment Without Compromise” strategy platform. Puma assembles team of young activists to tailor sustainability initiatives The “Voices of a Re:Generation” program seeks to boost Puma’s efforts around climate change, a top priority for Gen Z on which many brands miss the mark. TikTok remains top social app for teens despite drop in favorability, study finds Piper Sandler’s latest Taking Stock With Teens report again found the ByteDance app most highly regarded, followed by Snap and Instagram. Read more news Inside the Latest Data Marketing Strategies Marketers have to remain vigilant and agile when approaching data, whether by relying on collaboration, mergers and acquisitions, or new tactics and technologies. Learn More From Our Library Webinar - on demand M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Custom content for Plante Moran Webinar - on demand How to Use Data to Strike the Right Promotional Tone With Your Customers Custom content for Cordial Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi Survey Report How Marketing Leaders Are Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading Business Insider Adtech Employee Diverted $9M Payment From Google to Buy Gold The Wall Street Journal Paramount Explores Sale of Majority Stake in Noggin Streaming Service Semafor Before meeting with Elon Musk, top advertisers privately debate his “racist rhetoric” Digiday Why advertisers are still waiting on the CTV promised land Suggest a story we should read Upcoming Events 11 APR Webinar | 1 p.m. ET How to Build a Resilient Data Strategy With Composable CDPs Presented by studioID and ActionIQ 12 APR Webinar | 2 p.m. ET How to Target Consumers Across Devices and Channels Presented by studioID and StackAdapt Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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