April 6 - Vans promotes self-expression in global campaign | Popeyes picks McKinney as AOR

Popeyes picks McKinney as AOR to tap into brand love; Cap’n Crunch sails into Coachella Valley for birthday celebration; Will metaverse marketing survive the current tech rout?; The $1T question: Can brands navigate a state-led privacy landscape? View online | Signup | Forward

Daily Dive April​ 6,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Latest Marketing Trends in CPGs CPG marketers have largely stayed the course with their marketing spending despite a tumultuous economic period. Learn how companies like Coca-Cola are leveraging new tech in this Trendline.   Vans blurs lines of self-expression in new global ad campaign Arriving amid a turnaround plan, the effort recognizes how consumer priorities changed during the pandemic and introduces a ‘90s-inspired shoe.   Popeyes picks McKinney as AOR to tap into brand love Creative will key into the brand's New Orleans roots as it tries to recapture the growth it saw after the launch of its category-changing chicken sandwich. Cap’n Crunch sails into Coachella Valley for birthday celebration In honor of its 60th anniversary, the cereal is throwing a party that represents the latest unofficial brand tie-up with the popular music festival. Sponsored Content by PlayPlay It’s time to step up your video marketing 81% of brands have devoted budgets to video in 2023. Don’t lag behind—get noticed with this video marketing playbook backed by data from 510+ marketing experts. Get the playbook. Deep Dive Will metaverse marketing survive the current tech rout? Brands remain active despite a lot of doomsaying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies. The $1T question: Can brands navigate a state-led privacy landscape? Panelists at the IAB Public Policy & Legal Summit discussed how marketers can comply with a patchwork of state data privacy legislation in the absence of a federal solution. Meta rolls out AI-driven brand safety and verification tools Meta is looking to address advertiser concerns with new tools for Facebook and Instagram that help classify content and context.   Read more news Inside the Latest Data Marketing Strategies Marketers have to remain vigilant and agile when approaching data, whether by relying on collaboration, mergers and acquisitions, or new tactics and technologies. Learn More From Our Library Webinar - on demand M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Custom content for Plante Moran Webinar - on demand How to Use Data to Strike the Right Promotional Tone With Your Customers Custom content for Cordial Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi Survey Report How Marketing Leaders Are Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading The Wall Street Journal Google CEO Sundar Pichai Says Search to Include Chat AI NBC News Bud Light partnership with trans influencer Dylan Mulvaney prompts right-wing backlash Bloomberg Disney Elevates Hulu Chief to Run Its Streaming Business Social Media Today Snap Outlines New Safeguards for its ‘My AI’ Chatbot Tool Suggest a story we should read Upcoming Events 11 APR Webinar | 1 p.m. ET How to Build a Resilient Data Strategy With Composable CDPs Presented by studioID and ActionIQ 12 APR Webinar | 2 p.m. ET How to Target Consumers Across Devices and Channels Presented by studioID and StackAdapt Company Announcements Press releases from companies in your industry. Canvs Launches AI Story Assist Press release from Canvs AI Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip