Weekender: Jack in the Box stations food trucks across California for 4/20 celebration

Signup | Forward Weekender April​ 22,​ 2023 | A roundup of this week’s most read stories

TRENDLINE The Marketing Trends for CPGs Recent years have accelerated the need for stronger e-commerce and DTC strategies from CPGs. Learn how top brands like P&G and Coca-Cola are leveraging AI in this Trendline.   Jack in the Box stations food trucks across California for 4/20 celebration A tie-up with mobile app WeedMaps is meant to help consumers find the trucks and order a limited-time Pineapple Express Shake. Pabst Blue Ribbon plays coy with Wade Boggs over mascot origins A playful effort sees the Baseball Hall of Famer demanding the brewer credit his likeness as the inspiration behind brand mascot Cool Blue. American Eagle brings secondhand clothing shop to Snapchat The augmented reality experience is part of the retailer's new RE/AE digital shop and clothing collection curated with online resale platform ThredUp. Sponsored Content by Healthline Media Why health marketers need data correlations that go beyond the surface For effective targeting, brands need health interest data that offers a whole-person understanding. Google's latest cookie alternative tests show promise — and loads of caveats Shifting to interest-based solutions like the Topics API delivered a "relatively small" impact on performance, but the research parameters were limited. Taco Bell's latest ad reinvents Pete Davidson as morning show host 'Peter' Depicting the tatted-up comedian as a suit-wearing TV personality promotes the chain's continued shift toward a simpler breakfast menu. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How Bazooka Gum uses nostalgia to drive sweet success More than 75 years after the iconic pink bubble gum first launched, it's still popular for the flavor, texture and comics that made it famous — and that isn't likely to change. How Marketing Leaders Are Prioritizing Connected Work In this report, learn marketing professionals are evaluating priorities, adjusting strategy and tracking progress to overcome challenges that keep their teams from moving forward. Download Now From Our Library Webinar - on demand How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Custom content for Criteo Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ View all resources Best of What We're Reading TechCrunch Twitter seemingly now requires all advertisers to have a verified checkmark Digiday More brands choose Boomer, Gen X influencers, as ‘older audiences can be just as impactful’ as young ones The Wall Street Journal BuzzFeed News Is Shutting Down, and Vice World News Could Be Next CNBC Procter & Gamble beats earnings estimates, raises revenue forecast as prices rise Ad Age Byron Allen aims to recruit Carl Icahn against McDonald’s ‘racism’ TechCrunch Microsoft kicks Twitter in the teeth Suggest a story we should read Upcoming Events 03 MAY Webinar | 2 p.m. ET How to Start Prioritizing Connected Work in 2023 Presented by LeapPoint and Adobe 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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