April 20 - Taco Bell rebrands Pete Davidson as ‘Peter’ | Brands aim high for 4/20

BIC blazes campaign and virtual scavenger hunt for 4/20; Impossible Foods goes small for Earth Day; How Bazooka Gum uses nostalgia to drive sweet success; Jack in the Box stations food trucks across California for 4/20 celebration View online | Signup | Forward

Daily Dive April​ 20,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Marketing Trends for CPGs Recent years have accelerated the need for stronger e-commerce and DTC strategies from CPGs. Learn how top brands like P&G and Coca-Cola are leveraging AI in this Trendline.   Taco Bell’s latest ad reinvents Pete Davidson as morning show host ‘Peter’ Depicting the tatted-up comedian as a suit-wearing TV personality promotes the chain’s continued shift toward a simpler breakfast menu. BIC blazes campaign and virtual scavenger hunt for 4/20 Snoop Dogg and Martha Stewart ask for help finding a lighter that Willie Nelson borrowed and never returned in the effort timed to the weed-friendly holiday. Impossible Foods goes small for Earth Day The meat alternative brand is taking part in the tiny food trend on social media to showcase its low carbon footprint. Sponsored Content by Vevo Music television leads in FAST viewership Vevo brought music videos back to the living room and now the world’s biggest artists are attracting more viewers than some of the most popular shows on TV. Vevo TV by the numbers. Deep Dive How Bazooka Gum uses nostalgia to drive sweet success More than 75 years after the iconic pink bubble gum first launched, it’s still popular for the flavor, texture and comics that made it famous — and that isn't likely to change. Jack in the Box stations food trucks across California for 4/20 celebration The effort includes a tie-up with mobile app WeedMaps to help consumers find the trucks and order a limited-time Pineapple Express Shake. Read more news How Marketing Leaders Are Prioritizing Connected Work In this report, learn marketing professionals are evaluating priorities, adjusting strategy and tracking progress to overcome challenges that keep their teams from moving forward. Download Now From Our Library Webinar - on demand How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Custom content for Criteo Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ Playbook 3 Ways a (Live) Virtual Receptionist Makes Your Business Better Custom content for Ruby View all resources What We’re Reading Ad Age Byron Allen aims to recruit Carl Icahn against McDonald’s ‘racism’ TechCrunch Microsoft kicks Twitter in the teeth Digiday Why Sega’s acquisition of Rovio could signal a return to M&A for the gaming industry Suggest a story we should read Upcoming Events 03 MAY Webinar | 2 p.m. ET How to Start Prioritizing Connected Work in 2023 Presented by LeapPoint and Adobe 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra Company Announcements Press releases from companies in your industry. New RollWorks Data: B2B Revenue Teams Agree that the Lead Is Not Dead, But It’s Also Not Enough Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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