April 28 - Amazon advertising bucks digital slowdown | DoorDash strips down the Big Mac

Campaign Trail: DoorDash proves McDonald’s food is iconic — even in motion; E.l.f. debuts ‘Vanity Table Talk’ series with Jennifer Coolidge; Klarna overhauls mobile app with AI-powered shopping feed View online | Signup | Forward

Daily Dive April​ 28,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside The Growth of Retail Media Platforms Retail media is forecast to be the fastest-growing marketing channel in 2023. Learn how companies like Kroger are navigating retail media as it becomes a budget priority in this Trendline.   Earnings Amazon advertising bucks Q1 digital slowdown with help from automation CEO Andy Jassy said machine learning investments are helping deliver “unusually strong” results for brands as ad revenue jumped 23% in Q1. Column Campaign Trail: DoorDash proves McDonald’s food is iconic — even in motion No Fixed Address reduced the Big Mac and McMuffin to their essential elements for a print and out-of-home effort that ran in Canada. E.l.f. debuts ‘Vanity Table Talk’ series with Jennifer Coolidge The effort spans TikTok, YouTube and Instagram, with future episodes featuring actor Ashley Park and comedian Ziwe. Sponsored Content by PlayPlay It’s time to step up your video marketing 81% of brands have devoted budgets to video in 2023. Don’t lag behind—get noticed with this video marketing playbook backed by data from 510+ marketing experts. Get the playbook. Klarna overhauls mobile app with AI-powered shopping feed Other new features include tools for creators, a personal shopping assistant, new resell capabilities and a self-service advertising platform. Read more news Featured Resources Sponsored Content by Video Advertising Bureau 3 New VAB Insights on Streaming – Download Now Subscription Churn - The latest data and trends, as well as insight into how it creates ad opportunities for marketers. Content Discovery – New stats, insights on viewer behaviors and a look at how streaming platforms are growing their viewership. The Truth About CTV Ad Fraud – What it is, what it is not - plus how it impacts advertisers. From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Trendline The latest marketing strategies in banking Supported by FedEx Survey Report 5 Consumer Trends Marketers Need to Know Custom content for Vibes View all resources What We’re Reading The Wall Street Journal Vice Media Cuts Staff and Ends Vice News Tonight Digiday Publishers pull marketing budgets away from Twitter under Musk’s ownership, changes to verification Digital Music News TikTok Rival Triller Agrees to Pay $4.5 Million in Damages to Sony Music Entertainment Suggest a story we should read Upcoming Event 03 MAY Webinar | 2 p.m. ET How to Start Prioritizing Connected Work in 2023 Presented by LeapPoint and Adobe Company Announcements Press releases from companies in your industry. Combining DAM and PIM, Image Relay Releases Marketing Delivery Press release from Image Relay Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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