April 13 - IAB warns of digital ad growth bottleneck | General Mills ramps up misinformation fight

General Mills ramps up misinformation fight as generative AI concerns rise; Warner Bros. Discovery rebrands streaming service as Max; Topo Chico boosts media spend as Molson Coors expands beyond beer; AB InBev’s Beck’s makes ‘futuristic’ beer using artificial intelligence View online | Signup | Forward

Daily Dive April​ 13,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Marketing Strategies for a Cookie-Less Future Persistent challenges in balancing privacy with personalization come as organizations face the looming deprecation of third-party cookies. Learn how marketers are preparing in this Trendline.   IAB: Digital ad growth hits bottleneck as landscape diversifies The monetization potential of exciting new areas like AI could be years away, per researchers presenting findings from the latest IAB and PwC annual report. General Mills ramps up misinformation fight as generative AI concerns rise The marketer and agency partner Mindshare are broadening their implementation of Zefr’s Atrium solution after an earlier pilot with Yoplait. Warner Bros. Discovery rebrands streaming service as Max The combined streaming platform offers a broad content offering and includes ad-lite and ad-free tiers. Sponsored Content by Marketing Dive’s studioID How to target consumers across devices and channels Today’s consumers are active on multiple channels and devices, almost all the time. Learn how to target them across more than just a single channel with different ad formats in this webinar. Topo Chico boosts media spend as Molson Coors expands beyond beer Spirited, a new RTD cocktail line, is the fourth extension in a partnership with The Coca-Cola Company. AB InBev’s Beck’s makes ‘futuristic’ beer using artificial intelligence The brew, called Beck’s Autonomous, was selected by AI as its favorite among millions of different flavor combinations it generated. Read more news Featured Resources Sponsored Content by StackAdapt Free Programmatic Certifications from StackAdapt Programmatic In-Game Channel Certification Basic Programmatic Course Advanced Programmatic Course From Our Library Playbook How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom content for LedgerPay Webinar - on demand Understanding Customers Through Zero-Party Data Custom content for Wyng Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ View all resources What We’re Reading TechCrunch With Bedrock, Amazon enters the generative AI race MediaPost In First, Distilled Spirits Overtake Beer’s Market Share Digiday TikTok sister app Lemon8 looks to creators to help it grow to the next level Suggest a story we should read Upcoming Event 27 APR Webinar | 3 p.m. ET How to Meet Grocery Shoppers Where They Are Presented by studioID and Chicory Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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