April 26 - Google’s ad revenue slide continues | Rockstar drops ‘Euphoria’ star into PUBG Mobile

Rockstar drops ‘Euphoria’ star Angus Cloud into PUBG Mobile; Snickers teams with top NFL prospect Young for Bryce Cream Bar; How advertisers can address the diversity supplier gap; NFL makes Horizon global AOR for its media business View online | Signup | Forward

Daily Dive April​ 26,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside The Growth of Retail Media Platforms Retail media is forecast to be the fastest-growing marketing channel in 2023. Learn how companies like Kroger are navigating retail media as it becomes a budget priority in this Trendline.   Earnings Google ad revenue slides again as platform’s dominance is challenged Ongoing macro headwinds and Microsoft’s early lead with generative AI have put new pressure on the search category leader to keep up. Rockstar drops ‘Euphoria’ star Angus Cloud into PUBG Mobile The PepsiCo energy drink’s latest tie-up points to the multifaceted ways brands can engage with young consumers around pop culture and gaming. Snickers teams with top NFL prospect Young for Bryce Cream Bar A favorite to be the first pick in the draft, the Alabama quarterback already has an impressive lineup of sponsors thanks to NIL changes that kicked off in 2021. Sponsored Content by FedEx Office How to combine print and digital for marketing materials Learn how to leverage both digital and print materials to help improve your marketing campaigns. Click here to read more. How advertisers can address the diversity supplier gap While the hiring of diverse talent and companies on the production side is ahead of the curve, investment on the media side is severely lacking. NFL makes Horizon global AOR for its media business The sports league pointed to the agency’s capabilities around data-driven media activations and fan-focused planning as key to the appointment. Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial Carrying the tagline “Reality Gets a Makeover,” the event was developed by creative agency Cult and includes in-person activities in New York and London. Read more news Featured Resources Sponsored Content by Video Advertising Bureau 3 New VAB Insights on Streaming – Download Now Subscription Churn - The latest data and trends, as well as insight into how it creates ad opportunities for marketers. Content Discovery – New stats, insights on viewer behaviors and a look at how streaming platforms are growing their viewership. The Truth About CTV Ad Fraud – What it is, what it is not - plus how it impacts advertisers. From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Trendline The latest marketing strategies in banking Supported by FedEx Survey Report 5 Consumer Trends Marketers Need to Know Custom content for Vibes View all resources What We’re Reading The New York Times Ad Flap Leaves Bitter Aftertaste for Bud Light and Warning for Big Business The Wall Street Journal Microsoft’s $75 Billion Deal for Activision Blizzard Rejected by U.K. Adweek BuzzFeed’s Pivot to HuffPost Is Still Hampered by Ad Buyers Shirking News Digiday Amazon’s pending price hike stirs debate among media owners Suggest a story we should read Upcoming Events 27 APR Webinar | 1 p.m. ET Demand Gen in a Downturn: Top 3 Channels and Associated Tactics to Invest In Presented by Industry Dive and Content Marketing Institute 27 APR Webinar | 3 p.m. ET How to Meet Grocery Shoppers Where They Are Presented by studioID and Chicory 03 MAY Webinar | 2 p.m. ET How to Start Prioritizing Connected Work in 2023 Presented by LeapPoint and Adobe Company Announcements Press releases from companies in your industry. Acast Launches Audience Segments Targeting Capability on Self-Serve Advertising Platform Press release from Acast Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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