April 21 - Kraft claims mayo can grow dating appeal | Measuring the potential impact of a TikTok ban

What the numbers say about the potential impact of a TikTok ban; Smirnoff Ice marks 23 years with branding overhaul, summer relaunch tour; Expedia Group launches ‘shoppable’ platform with inspirational travel content; Gopuff positions itself as go-to munchies delivery app for 4/20 View online | Signup | Forward

Daily Dive April​ 21,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Marketing Trends for CPGs Recent years have accelerated the need for stronger e-commerce and DTC strategies from CPGs. Learn how top brands like P&G and Coca-Cola are leveraging AI in this Trendline.   Kraft Real Mayo claims mayo love can lead to more dating app matches The brand conducted an experiment that found expressing mayo enthusiasm resulted in a 74% increase in matches and smoother pick-up lines. What the numbers say about the potential impact of a TikTok ban The platform's influence remains strong, but any shift in the ecosystem could spell trouble for marketers, a report from Measure Protocol suggests. Smirnoff Ice marks 23 years with branding overhaul, summer relaunch tour Revamped packaging represents a modern take on popular looks of the past, while Y2K-inspired merchandise also factors into the effort.  Sponsored Content by Healthline Media Why health marketers need data correlations that go beyond the surface For effective targeting, brands need health interest data that offers a whole-person understanding. Expedia Group launches ‘shoppable’ platform with inspirational travel content The GoUSA streaming hub “bridges the gap in travel marketing between the growing influence of streamed movies and TV on tourism and travel bookings,” according to the company. Gopuff positions itself as go-to munchies delivery app for 4/20 An “I Puffed Today” campaign features election-style messaging, a partnership with creator The Fat Jewish and a pop-up “Puffing Place” van. Deep Dive How Bazooka Gum uses nostalgia to drive sweet success More than 75 years after the iconic pink bubble gum first launched, it’s still popular for the flavor, texture and comics that made it famous — and that isn't likely to change. Read more news How Marketing Leaders Are Prioritizing Connected Work In this report, learn marketing professionals are evaluating priorities, adjusting strategy and tracking progress to overcome challenges that keep their teams from moving forward. Download Now From Our Library Webinar - on demand How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Custom content for Criteo Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ Playbook 3 Ways a (Live) Virtual Receptionist Makes Your Business Better Custom content for Ruby View all resources What We’re Reading TechCrunch Twitter seemingly now requires all advertisers to have a verified checkmark Digiday More brands choose Boomer, Gen X influencers, as ‘older audiences can be just as impactful’ as young ones The Wall Street Journal BuzzFeed News Is Shutting Down, and Vice World News Could Be Next CNBC Procter & Gamble beats earnings estimates, raises revenue forecast as prices rise Suggest a story we should read Upcoming Events 03 MAY Webinar | 2 p.m. ET How to Start Prioritizing Connected Work in 2023 Presented by LeapPoint and Adobe 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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