Weekender: Campaign Trail: How Toyota used its GR Corolla to animate an ad without VFX

Signup | Forward Weekender April​ 1,​ 2023 | A roundup of this week’s most read stories

TRENDLINE The Fastest Growing Marketing Channel in 2023 Retail media is now generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Learn more.   Column Campaign Trail: How Toyota used its GR Corolla to animate an ad without VFX The "Metalmorphosis" campaign uses vehicle-mounted cameras to show off the performance of a car that "isn't your grandma's Corolla." Pepsi embraces maximalism for first visual overhaul in 14 years Muted tones are out while electric colors and a new "pulse" motif are in as the brand prepares for its next chapter of digital marketing. Shake Shack powers up 'Super Mario Bros.' activation In advance of the new movie about the Nintendo icons, the chain will offer special menu items at its DUMBO location while promoting its mobile app. Walmart winds down Roblox play as metaverse lands in privacy crosshairs The retailer claims the decision was planned, while watchdog groups have ramped up pressure on such efforts over concerns they serve as stealth marketing to kids. Aperol heads to Coachella with digital-driven gathering hub The Campari Group brand will also launch digital and social media campaigns both locally and nationally to deepen its ties to the music scene. Sponsored Content by Industry Dive The Definitive Guide to Brand-to-Demand Marketing Marketers: Quit the quarterly ROI chase. Drive sustainable growth and generate higher quality leads with an integrated approach. Download Now Levi's to test AI models to expand the brand's online diversity The company says the hyper-realistic models will create a more "inclusive customer experience," but it stressed they won't replace human models. CMO Priorities Ahead of a Cookie-Less World As we approach a cookie-less future, agencies and ad-tech providers grapple with how ads will be targeted and measured. Understand CMOs’ changing priorities in this Trendline. Access Now From Our Library Playbook How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom content for LedgerPay Webinar - on demand How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Custom content for Criteo Trendline The marketing transition to retail media platforms Supported by LiveRamp View all resources Best of What We're Reading Digiday TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over New York Post TikTok owner’s CEO secretly met with CEO of Walmart last week, sources say Ad Age HEINEKEN CMO ON THE $100 MILLION LAUNCH OF LOW-CAL SILVER VARIETY Marketing Brew Google is opening the books with an ad library The Wall Street Journal Meta to Let Users Opt Out of Some Targeted Ads, but Only in Europe Bloomberg Streaming Device-Maker Roku to Cut About 6% of Workforce Suggest a story we should read Upcoming Events 04 APR Webinar | 1 p.m. ET How Marketers Can Take Advantage of an Economic Downturn Presented by studioID 06 APR Webinar | 2 p.m. ET Understanding Customers Through Zero-Party Data Presented by studioID and Wyng 11 APR Webinar | 1 p.m. ET How to Build a Resilient Data Strategy With Composable CDPs Presented by studioID and ActionIQ Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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