April 5 - Will metaverse marketing survive? | Data privacy’s $1T question

The $1T question: Can brands navigate a state-led privacy landscape?; Walmart comps pickleball court reservations as craze takes off; Absolut returns to the metaverse for Coachella with focus on friendship; American Eagle, E.l.f. promote denim-inspired makeup collection on TikTok View online | Signup | Forward

Daily Dive April​ 5,​ 2023 | Today’s news and insights for marketing leaders Deep Dive Will metaverse marketing survive the current tech rout? Brands remain active despite a lot of doomsaying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies. The $1T question: Can brands navigate a state-led privacy landscape? Panelists at the IAB Public Policy & Legal Summit discussed how marketers can comply with a patchwork of state data privacy legislation in the absence of a federal solution. Walmart comps pickleball court reservations as craze takes off A program in partnership with Break the Love could drive interest to Walmart+, offering members exclusive perks like first dibs on peak booking times. Sponsored Content by Bounteous Co-Innovation Partnerships Drive Digital Success Leading companies are fueling growth with next-gen digital solutions, the right partners and continuous innovation. Others will be left behind. Download report. Absolut returns to the metaverse for Coachella with focus on friendship The vodka brand is reviving Absolut.Land, while also partnering with friend-finding app Hey! Vina to foster in-person connections. American Eagle, E.l.f. promote denim-inspired makeup collection on TikTok The limited-edition offering is joined by a social media campaign, “From Selfie to Belfie,” that yields an original song, custom TikTok filter and sweepstakes. Read more news Inside the Latest Data Marketing Strategies Marketers have to remain vigilant and agile when approaching data, whether by relying on collaboration, mergers and acquisitions, or new tactics and technologies. Learn More From Our Library Webinar - on demand M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Custom content for Plante Moran Webinar - on demand How to Use Data to Strike the Right Promotional Tone With Your Customers Custom content for Cordial Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi Survey Report How Marketing Leaders Are Prioritizing Connected Work in 2023 Custom content for LeapPoint and Adobe View all resources What We’re Reading The Hollywood Reporter In Turbulent Advertising Market, NBCUniversal Pitches Flexibility to Clients Digiday As AI attention builds, so does the tension with how to handle it The Wall Street Journal Who Owns SpongeBob? AI Shakes Hollywood’s Creative Foundation Suggest a story we should read Upcoming Events 11 APR Webinar | 1 p.m. ET How to Build a Resilient Data Strategy With Composable CDPs Presented by studioID and ActionIQ 12 APR Webinar | 2 p.m. ET How to Target Consumers Across Devices and Channels Presented by studioID and StackAdapt Company Announcements Press releases from companies in your industry. Acast to manage ad sales and distribution for Higher Ground podcasts, bringing podcasts to audiences everywhere Press release from Acast Creatopy Releases Digital Advertising Report with Key Insights on Advertiser Sentiment, Budgeting, and Channel Preferences Press release from Creatopy Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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