April 11 - Hanes strips down the Victorian Era | FanDuel deepfakes young Charles Barkley

FanDuel deepfakes young Charles Barkley into new spot; Oscar Mayer enters the weddings biz with Wienermobile of Love; Ad-supported media engagement slips as consumers cut back, report finds View online | Signup | Forward

Daily Dive April​ 11,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Marketing Strategies for a Cookie-Less Future Persistent challenges in balancing privacy with personalization come as organizations face the looming deprecation of third-party cookies. Learn how marketers are preparing in this Trendline.   Hanes breaks stuffy Victorian Era conventions with help from Blondie Anachronistic ads created with The Martin Agency show people stripping off the period’s typically ornate attire to dance around in their underwear. FanDuel deepfakes young Charles Barkley into new spot The Hall of Famer — and notorious gambler — hangs out with a version of himself from his ‘90s prime as FanDuel ties up with the NBA playoffs. Oscar Mayer enters the weddings biz with Wienermobile of Love Soon-to-be-newlyweds can ditch the stress of wedding planning and head to Las Vegas to marry in front of the brand’s first-ever hot dog chapel. Sponsored Content by Marketing Dive’s studioID How to target consumers across devices and channels With consumers active across multiple channels and devices, it is essential for marketers to target them across those channels and leverage different ad formats. Learn the benefits of a multi-channel strategy in this webinar. Ad-supported media engagement slips as consumers cut back, report finds PQ Media also forecasts that growth in mobile media consumption could slow to a single-digit rate for the first time ever as smartphones hit saturation. Read more news Featured Resources Sponsored Content by StackAdapt Free Programmatic Certifications from StackAdapt Programmatic In-Game Channel Certification Basic Programmatic Course Advanced Programmatic Course From Our Library Playbook How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom content for LedgerPay Webinar - on demand Understanding Customers Through Zero-Party Data Custom content for Wyng Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc View all resources What We’re Reading Slate Twitter Inc. has been merged with X Corp. and “no longer exists,” Elon Musk’s company says in a court filing. The Wall Street Journal Biden Administration Weighs Possible Rules for AI Tools Like ChatGPT Digiday The Trade Desk’s consolidation efforts are great for advertisers and publishers. Terrible for undifferentiated SSPs MediaPost U.S. Smart TVs Surpass 200M, 88% Of Owners Use To Stream Suggest a story we should read Upcoming Events 12 APR Webinar | 2 p.m. ET How to Target Consumers Across Devices and Channels Presented by studioID and StackAdapt 27 APR Webinar | 3 p.m. ET How to Meet Grocery Shoppers Where They Are Presented by studioID and Chicory Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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