April 27 - Meta returns to revenue growth as AI buoys ads | Haribo creates happy-only news feed

Haribo fills social feeds with only happy news; Heineken plays matchmaker for gamers on new platform; How advertisers can address the diversity supplier gap View online | Signup | Forward

Daily Dive April​ 27,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside The Growth of Retail Media Platforms Retail media is forecast to be the fastest-growing marketing channel in 2023. Learn how companies like Kroger are navigating retail media as it becomes a budget priority in this Trendline.   Earnings Meta says AI is improving ad efficiency as revenue growth returns AI helped better monetize Reels in Q1, though the company may not be out of the woods yet with continued challenges from TikTok, Apple and Amazon. Haribo fills social feeds with only happy news “Good News Goldbears” will dish out positive videos on Instagram and Facebook to help insulate readers from the effects of negative news. Heineken plays matchmaker for gamers on new platform Beer Matchmaking, a new digital platform, is part of a broader global campaign designed to break down the stereotype that gaming is antisocial.  Sponsored Content by Vevo Music television leads in FAST viewership Vevo brought music videos back to the living room and now the world’s biggest artists are attracting more viewers than some of the most popular shows on TV. Vevo TV by the numbers. How advertisers can address the diversity supplier gap While the hiring of diverse talent and companies on the production side is ahead of the curve, investment on the media side is severely lacking. Read more news Featured Resources Sponsored Content by Video Advertising Bureau 3 New VAB Insights on Streaming – Download Now Subscription Churn - The latest data and trends, as well as insight into how it creates ad opportunities for marketers. Content Discovery – New stats, insights on viewer behaviors and a look at how streaming platforms are growing their viewership. The Truth About CTV Ad Fraud – What it is, what it is not - plus how it impacts advertisers. From Our Library Webinar - on demand How to Target Consumers Across Devices and Channels Custom content for StackAdapt Trendline The marketing transition to retail media platforms Supported by LiveRamp Trendline Inside the changing data landscape in marketing Supported by Habu Inc Trendline The latest marketing strategies in banking Supported by FedEx Survey Report 5 Consumer Trends Marketers Need to Know Custom content for Vibes View all resources What We’re Reading The Hollywood Reporter Tubi Founder Steps Down as Fox Reorganizes Digital Division Ad Age How Roblox is bringing AI to the metaverse MediaPost Meeting Expectations, WPP Grew 2.9% In Q1 Suggest a story we should read Upcoming Events 27 APR Webinar | 1 p.m. ET Demand Gen in a Downturn: Top 3 Channels and Associated Tactics to Invest In Presented by Industry Dive and Content Marketing Institute 03 MAY Webinar | 2 p.m. ET How to Start Prioritizing Connected Work in 2023 Presented by LeapPoint and Adobe Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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