April 19 - Netflix pleased by progress for ad-supported plan | Wade Boggs demands justice from Pabst Blue Ribbon

Pabst Blue Ribbon plays coy with Wade Boggs over mascot origins; Google’s latest cookie alternative tests show promise — and loads of caveats; Reddit signs 3 independent agencies as it scales ad biz View online | Signup | Forward

Daily Dive April​ 19,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Marketing Trends for CPGs Recent years have accelerated the need for stronger e-commerce and DTC strategies from CPGs. Learn how top brands like P&G and Coca-Cola are leveraging AI in this Trendline.   Earnings Netflix pleased by ad-supported plan’s economics, but offers few details Executives said the average revenue generated per member is higher than its standard plan but did not break out overall subscribers to the tier. Pabst Blue Ribbon plays coy with Wade Boggs over mascot origins A playful effort sees the Baseball Hall of Famer demanding the brewer credit his likeness as the inspiration behind brand mascot Cool Blue. Google’s latest cookie alternative tests show promise — and loads of caveats Shifting to interest-based solutions like the Topics API delivered a “relatively small” impact on performance, but the research parameters were limited. Sponsored Content by Vevo Music television leads in FAST viewership Vevo brought music videos back to the living room and now the world’s biggest artists are attracting more viewers than some of the most popular shows on TV. Vevo TV by the numbers. Reddit signs 3 independent agencies as it scales ad biz Horizon Media, PMG and Wpromote join Tinuiti in helping Reddit work with more small and medium-sized businesses. Read more news How Marketing Leaders Are Prioritizing Connected Work In this report, learn marketing professionals are evaluating priorities, adjusting strategy and tracking progress to overcome challenges that keep their teams from moving forward. Download Now From Our Library Webinar - on demand How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Custom content for Criteo Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi Webinar - on demand How to Build a Resilient Data Strategy With Composable CDPs Custom content for ActionIQ Playbook 3 Ways a (Live) Virtual Receptionist Makes Your Business Better Custom content for Ruby View all resources What We’re Reading Ad Age PEPSI’S NEW LOGO REIGNITES DEBATE ABOUT AGENCIES NOT GETTING CREDIT FOR CREATIVE WORK AP News Major leagues, broadcasters pledge responsible betting ads CNBC Amazon layoffs: Company lets go of some employees in advertising Digiday ‘We have too much volume’: The open programmatic market may be down, but it’s definitely not out Suggest a story we should read Upcoming Events 03 MAY Webinar | 2 p.m. ET How to Start Prioritizing Connected Work in 2023 Presented by LeapPoint and Adobe 24 MAY Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra Company Announcements Press releases from companies in your industry. 10Fold Unveils Industry-First Real-Time Reporting Solution to Track Marketing and PR Impact on Client Businesses Press release from 10Fold Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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