April 3 - Bombay Sapphire unleashes AI-powered art robot | Busch Light campaigns against space

Busch Light argues against space travel for Earth Month push; Clinique heads to music festival with immersive hub; Campaign Trail: How Toyota used its GR Corolla to animate an ad without VFX View online | Signup | Forward

Daily Dive April​ 3,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Latest Ambitions of Marketing Agencies Agencies have had a strong run of growth, defying expectations around how they should perform in light of a pandemic, inflation & an overall volatile period for marketing. Learn more in this Trendline.   Bombay Sapphire readies world’s largest AI art event "Elvis" helmer Baz Luhrmann serves as the campaign's creative director, which features art created by an AI-powered robot. Busch Light argues against space travel for Earth Month push The effort includes a social media contest and tie-up with retired astronaut Doug Hurley, who breaks the news that beer can’t be enjoyed in space.  Clinique heads to music festival with immersive hub A Hydration House pop-up coincides with Coachella while college ambassadors and mobile shops in major cities round out the Gen Z push. MARKETING DIVE TRENDLINE Inside the rapid growth of retail media platforms Retail media is forecast by researchers to be the fastest-growing marketing channel in 2023. Learn how to navigate retail media as the channel continues to mature and command a larger share of budgets in this Trendline. Column Campaign Trail: How Toyota used its GR Corolla to animate an ad without VFX The "Metalmorphosis" campaign uses vehicle-mounted cameras to show off the performance of a car that "isn't your grandma's Corolla." Read more news Inside the Latest Data Marketing Strategies Marketers have to remain vigilant and agile when approaching data, whether by relying on collaboration, mergers and acquisitions, or new tactics and technologies. Learn More From Our Library Webinar - on demand M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Custom content for Plante Moran Webinar - on demand How to Use Data to Strike the Right Promotional Tone With Your Customers Custom content for Cordial Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi View all resources What We’re Reading Business Insider Instagram’s Creator Marketplace Feature Is ‘Absolute Crickets’ Digiday How Twitch lost its grip on, and way with, the streaming community The Wall Street Journal McDonald’s Temporarily Shuts U.S. Offices as Chain Prepares for Layoff Notices Suggest a story we should read Upcoming Events 04 APR Webinar | 1 p.m. ET How Marketers Can Take Advantage of an Economic Downturn Presented by studioID 11 APR Webinar | 1 p.m. ET How to Build a Resilient Data Strategy With Composable CDPs Presented by studioID and ActionIQ 12 APR Webinar | 2 p.m. ET How to Target Consumers Across Devices and Channels Presented by studioID and StackAdapt Company Announcements Press releases from companies in your industry. RollWorks Named Leader Across Account Data Management, Buyer Intent Data, and Advertising in G2’s Spring Grid Report Press release from RollWorks Peech Launches Webinars Solution, Empowers Marketing Teams to Mass Produce Short-Form Videos with a Single Click Press release from Peech Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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