March 7 - Miller Lite converts sexist ads into fertilizer | QuickBooks spotlights small business film cameos

QuickBooks caters to film tourists by highlighting small business cameos; Corona launches virtual clubhouse and store on its site; As retail media networks multiply, Amazon stands alone; Digital growth plateaus amid continued ad spending declines View online | Signup | Forward

Daily Dive March​ 7,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE How To Prepare for a Cookie-Less World As a cookieless future approaches, the advertising industry can expect massive ramifications. Learn how top marketers are getting ahead of a ‘measurement blackout’ in this Trendline.   Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer Timed to Women’s History Month, “Bad $#!T to Good $#!T” is the latest attempt by the category to reckon with past misogynist behavior. QuickBooks caters to film tourists by highlighting small business cameos An interactive map tracks the locations of establishments that have appeared in movies as part of a TikTok push ahead of the Oscars.  Corona launches virtual clubhouse and store on its site The golf-themed storefront coincides with the PGA tour and allows for direct purchase through Drizly, Instacart and other retailers.  As retail media networks multiply, Amazon stands alone A MediaRadar analysis found the e-commerce giant commanded a larger market share than the mass retailer category last year.  Digital growth plateaus amid continued ad spending declines National ad spending dropped 6% in January, according to Standard Media Index, with tech and entertainment seeing some of the sharpest drops.  Read more news How Retailers Are Personalizing The Shopper Experience Personalization is essential for retailers to build long-lasting customer relationships and stand out from the competition. Learn 5 ways Target is pushing customer-driven innovations in this Trendline. Access Now From Our Library Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Webinar - on demand How Historical Traffic Data can Lead to ROI for Retailers Custom content for Korem Trendline How marketers are preparing for a cookie-less world Supported by Habu Inc Infographic How to Implement a Healthy Content Moderation Strategy Custom content for LiveWorld View all resources What We’re Reading Digiday How social fragmentation is creating more opportunities for advertisers The New York Times Is the Entire Economy Gentrifying? Ad Age NBCU’s Linda Yaccarino on TV partner advertising strategy The Wall Street Journal As Customer Problems Hit a Record High, More People Seek ‘Revenge’ Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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