Weekender: Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer

Signup | Forward Weekender March​ 11,​ 2023 | A roundup of this week’s most read stories

TRENDLINE How To Prepare for a Cookie-Less World As a cookieless future approaches, the advertising industry can expect massive ramifications. Learn how top marketers are getting ahead of a ‘measurement blackout’ in this Trendline.   Miller Lite converts sexist beer ads into fertilizer with help from Ilana Glazer Timed to Women's History Month, "Bad $#!T to Good $#!T" is the latest attempt by the category to reckon with past misogynist behavior. Coke brings world-renowned art to life in 'Masterpiece' push The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery. Nissan brings TikTok's BeReal lookalike to March Madness The carmarker is encouraging fans to use TikTok Now to post their live tournament experience for the chance to win tickets to the men's Final Four. Corona launches virtual clubhouse and store on its site The golf-themed storefront coincides with the PGA tour and allows for direct purchase through Drizly, Instacart and other retailers.  E.l.f. Cosmetics pens new song in big bet on O Face lipstick For its biggest-yet lipstick push, the brand is working with TikTok creator Meredith Duxbury on a shoppable livestream and lips-only "dance" challenge. How Retailers Are Personalizing The Shopper Experience Personalization is essential for retailers to build long-lasting customer relationships and stand out from the competition. Learn 5 ways Target is pushing customer-driven innovations in this Trendline. Access Now From Our Library Trendline How marketers are preparing for a cookie-less world Supported by Habu Inc Infographic How to Implement a Healthy Content Moderation Strategy Custom content for LiveWorld View all resources Best of What We're Reading CNN Musk thinks he can fix Twitter’s advertising business after derailing it Grocery Dive Aldi wants shoppers to wear its name Digiday Publishers move past seeing social media platforms as traffic drivers MediaPost GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets Adweek CBS, WBD Sell Out Men’s March Madness Ad Inventory in Record-Breaking Fashion The Verge Spotify’s new design is part TikTok, part Instagram, and part YouTube Suggest a story we should read Upcoming Events 14 MAR Round table | 8 a.m. ET B2B Demand Gen Breakfast Forum Arlington, VA Presented by TechnologyAdvice 14 MAR Webinar | 2 p.m. ET How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Presented by studioID and Criteo 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 06 APR Webinar | 2 p.m. ET Understanding Customers Through Zero-Party Data Presented by studioID and Wyng Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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