March 29 - Pepsi’s visual overhaul | Michelob Ultra invests in women’s sports network

Michelob Ultra is first sponsor of network dedicated to women’s sports; Aperol heads to Coachella with digital-driven gathering hub; Uber Eats adds virtual restaurant program to offer turnkey delivery-only concepts; WPP expands influencer marketing buy-in with Goat acquisition View online | Signup | Forward

Daily Dive March​ 29,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Fastest Growing Marketing Channel in 2023 Retail media is now generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Learn more.   Pepsi embraces maximalism for first visual overhaul in 14 years Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing. Michelob Ultra is first sponsor of network dedicated to women’s sports The yearlong pact gives the brand access to Women’s Sports Network’s studio and will place it front-and-center on a daily “Game On” program. Aperol heads to Coachella with digital-driven gathering hub The Campari Group brand will also launch digital and social media campaigns both locally and nationally to deepen its ties to the music scene. Sponsored Content by Bounteous Co-Innovation Partnerships Drive Digital Success Leading companies are fueling growth with next-gen digital solutions, the right partners and continuous innovation. Others will be left behind. Download report. Uber Eats adds virtual restaurant program to offer turnkey delivery-only concepts The aggregator also revised its virtual restaurant policies to prevent duplicate menus, which reduce the variety and quality of options on its platform.  WPP expands influencer marketing buy-in with Goat acquisition With the deal, WPP looks to deliver cross-channel, data-driven influencer solutions on a global basis. Read more news CMO Priorities Ahead of a Cookie-Less World As we approach a cookie-less future, agencies and ad-tech providers grapple with how ads will be targeted and measured. Understand CMOs’ changing priorities in this Trendline. Access Now From Our Library Playbook How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom content for LedgerPay Webinar - on demand How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Custom content for Criteo Trendline Inside the growing world of marketing agencies Supported by Forecast Trendline The marketing transition to retail media platforms Supported by LiveRamp View all resources What We’re Reading Digiday Of all the concerns marketers may (or may not) have about TikTok right now, the pixel isn’t one of them The Wall Street Journal The Metaverse Is Quickly Turning Into the Meh-taverse CNBC Elon Musk and other tech leaders call for pause on ‘dangerous race’ to make A.I. as advanced as humans Suggest a story we should read Upcoming Events 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 04 APR Webinar | 1 p.m. ET How Marketers Can Take Advantage of an Economic Downturn Presented by studioID 06 APR Webinar | 2 p.m. ET Understanding Customers Through Zero-Party Data Presented by studioID and Wyng 20 APR Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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