March 9 - Marketers struggle to capitalize on video game hype | Coke places itself in centuries-old paintings

Coke brings world-renowned art to life in ‘Masterpiece’ push; Audi tests personalized QR codes in streaming ads; Mars launches store-hailing mobile ice cream markets View online | Signup | Forward

Daily Dive March​ 9,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE How To Prepare for a Cookie-Less World As a cookieless future approaches, the advertising industry can expect massive ramifications. Learn how top marketers are getting ahead of a ‘measurement blackout’ in this Trendline.   As video games become cultural juggernauts, marketers still struggle with buy-in Even with massive hits like “The Last of Us,” marketers face obstacles around convincing leadership and moving beyond “opportunistic” strategies. Coke brings world-renowned art to life in ‘Masterpiece’ push The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery. Audi tests personalized QR codes in streaming ads The carmaker is the first to test Kerv’s Dynamic Destination ad product, which uses triggers like location and time of day to generate unique landing pages. Mars launches store-hailing mobile ice cream markets The new partnership between the treats maker and tech firm Conjure can whisk frozen goodies to consumers in as little as two minutes. Read more news How Retailers Are Personalizing The Shopper Experience Personalization is essential for retailers to build long-lasting customer relationships and stand out from the competition. Learn 5 ways Target is pushing customer-driven innovations in this Trendline. Access Now From Our Library Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Trendline The Future of Online Marketplaces Supported by Trulioo Trendline How marketers are preparing for a cookie-less world Supported by Habu Inc Infographic How to Implement a Healthy Content Moderation Strategy Custom content for LiveWorld View all resources What We’re Reading MediaPost GroupM Pledges 5% Share Of Ad Spending To Diverse-Owned Media Outlets Adweek CBS, WBD Sell Out Men’s March Madness Ad Inventory in Record-Breaking Fashion The Verge Spotify’s new design is part TikTok, part Instagram, and part YouTube Suggest a story we should read Upcoming Events 14 MAR Round table | 8 a.m. ET B2B Demand Gen Breakfast Forum Arlington, VA Presented by TechnologyAdvice 14 MAR Webinar | 2 p.m. ET How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Presented by studioID and Criteo 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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