March 10 - Roku, Best Buy marry CTV, retail media strengths | Women take on more domestic roles in ads

Advertising returns to depicting women more frequently in domestic roles, study finds; As video games become cultural juggernauts, marketers still struggle with buy-in; Rémy Martin integrates QR codes into murals celebrating hip-hop View online | Signup | Forward

Daily Dive March​ 10,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE How To Prepare for a Cookie-Less World As a cookieless future approaches, the advertising industry can expect massive ramifications. Learn how top marketers are getting ahead of a ‘measurement blackout’ in this Trendline.   Roku, Best Buy promise greater CTV precision through retail media pact A new partnership will allow Roku advertisers to target, measure and optimize campaigns based on first-party shopper insights from the retailer. Advertising returns to depicting women more frequently in domestic roles, study finds The number of women in professional settings in ads declined 21% year over year, CreativeX research indicates. As video games become cultural juggernauts, marketers still struggle with buy-in Even with massive hits like “The Last of Us,” marketers face obstacles around convincing leadership and moving beyond “opportunistic” strategies. Rémy Martin integrates QR codes into murals celebrating hip-hop As the genre celebrates its 50th anniversary in 2023, the cognac brand is back with a more expansive campaign built around well-known DJs. Read more news How Retailers Are Personalizing The Shopper Experience Personalization is essential for retailers to build long-lasting customer relationships and stand out from the competition. Learn 5 ways Target is pushing customer-driven innovations in this Trendline. Access Now From Our Library Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Trendline The Future of Online Marketplaces Supported by Trulioo Trendline How marketers are preparing for a cookie-less world Supported by Habu Inc Infographic How to Implement a Healthy Content Moderation Strategy Custom content for LiveWorld View all resources What We’re Reading CNN Musk thinks he can fix Twitter’s advertising business after derailing it Grocery Dive Aldi wants shoppers to wear its name Digiday Publishers move past seeing social media platforms as traffic drivers Suggest a story we should read Upcoming Events 14 MAR Round table | 8 a.m. ET B2B Demand Gen Breakfast Forum Arlington, VA Presented by TechnologyAdvice 14 MAR Webinar | 2 p.m. ET How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Presented by studioID and Criteo 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 06 APR Webinar | 2 p.m. ET Understanding Customers Through Zero-Party Data Presented by studioID and Wyng Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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