March 27 - Media innovation buoys ad market | Inside AB InBev’s Cannes win

AB InBev exec on the creativity overhaul behind a historic Cannes Lions win; Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion; Levi’s to test AI models to expand the brand’s online diversity View online | Signup | Forward

Daily Dive March​ 27,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Fastest Growing Marketing Channel in 2023 Retail media is now generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Learn more.   Ad market avoids falling off a cliff thanks to media innovation, Magna says The effects of economic uncertainty will be mitigated by the rise of retail media, the growth of ad-supported streaming and the automotive industry's recovery. AB InBev exec on the creativity overhaul behind a historic Cannes Lions win Beginning in 2018, the marketer embarked on a plan to develop a sustained creativity system that is now paying off, according to marketing culture lead Ryan Verschoor. Simply Spiked’s peach lineup arrives with innuendo-laced SMS promotion A “Juicy Calls” campaign with Ron Funches asks consumers to text a peach emoji for the chance to win a delivery of the new beverage flavors. Sponsored Content by Marketing Dive’s studioID How to better understand customers through zero-party data Learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs, increasing consumer engagement, and driving online sales in this webinar. Levi’s to test AI models to expand the brand’s online diversity The company says the hyper-realistic models will create a more “inclusive customer experience,” but it stressed they won’t replace human models. Read more news CMO Priorities Ahead of a Cookie-Less World As we approach a cookie-less future, agencies and ad-tech providers grapple with how ads will be targeted and measured. Understand CMOs’ changing priorities in this Trendline. Access Now From Our Library Playbook How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom content for LedgerPay Webinar - on demand How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Custom content for Criteo Trendline Inside the growing world of marketing agencies Supported by Forecast Trendline The marketing transition to retail media platforms Supported by LiveRamp View all resources What We’re Reading The Wall Street Journal Uber Eats to Take Down Thousands of Virtual Brands to Declutter the App The Hollywood Reporter The TV Advertising Market Is Slumping, But Sports Ads Are Booming CNBC The digital media rollup dream is dead for the moment — now it’s all about core brand strength Suggest a story we should read Upcoming Events 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 04 APR Webinar | 1 p.m. ET How Marketers Can Take Advantage of an Economic Downturn Presented by studioID 06 APR Webinar | 2 p.m. ET Understanding Customers Through Zero-Party Data Presented by studioID and Wyng 20 APR Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra 27 APR Webinar | 3 p.m. ET How to Meet Grocery Shoppers Where They Are Presented by studioID and Chicory Company Announcements Press releases from companies in your industry. Look DS has announced the release of a new cutting-edge digital signage player! Press release from Look Digital Signage Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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