March 14 - How SVB’s collapse could advance marketing’s slowdown | Amazon celebrates mustaches with Olivia Wilde

Amazon Prime embraces mustaches in global campaign with Olivia Wilde; Axe enlists Lil Baby to redefine premium through national push; Brands scrutinize video ad budgets as upfronts approach; Inside Nestlé‘s long road to improve the sustainability of its packaging footprint View online | Signup | Forward

Daily Dive March​ 14,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE What’s Next for Marketing Agencies? Agencies have had a strong run of growth, defying expectations around how they should perform in light of a pandemic, inflation & an overall volatile period for marketing. Learn more in this Trendline.   How Silicon Valley Bank’s collapse could compound a marketing slowdown Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory. Amazon Prime embraces mustaches in global campaign with Olivia Wilde The “Don’t Worry Darling” director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury. Axe enlists Lil Baby to redefine premium through national push “The Fine Fragrance G.O.A.T.” markets the brand’s affordable line of premium products and looks to appeal to Gen Z with themes like gaming. Sponsored Content by Marketing Dive’s studioID Podcast: Using digital creators in your marketing strategy Digital creators have a lot of influence and can provide brands with cost-effective advertising options. Find out how to make this work for your brand in this new podcast episode. Brands scrutinize video ad budgets as upfronts approach Advertisers are more cautious about committing spend far in advance but are interested in CTV and alternative currencies, new research finds. Inside Nestlé‘s long road to improve the sustainability of its packaging footprint From Nespresso pods made of paper to Stouffer’s trays made with 30% recycled plastic, the CPG giant is finding novel ways to improve some of the millions of pounds of packaging material it uses annually. 100 days of frenzied hype around generative AI Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear. Read more news Where Marketers Are Looking for Cookie Alternatives As we approach a cookie-less future, agencies and ad-tech providers grapple with how ads will be targeted and measured. Understand CMOs’ changing priorities in this Trendline. Access Now From Our Library Webinar - on demand Brands, Take Note: Consider Design Up Front or Pay Later Custom content for EX Squared Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC Trendline How retailers drive consumer loyalty in 2023 Supported by No Kid Hungry Webinar - on demand M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Custom content for Plante Moran Trendline Inside the growing world of marketing agencies Supported by Forecast View all resources What We’re Reading Digiday YouTube Shorts ad payouts to creators highlights deeper monetization woes Variety Oscars Draw 18.7 Million Viewers, Up 12% From Last Year The Verge Meta gives up on NFTs for Facebook and Instagram Suggest a story we should read Upcoming Events 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 06 APR Webinar | 2 p.m. ET Understanding Customers Through Zero-Party Data Presented by studioID and Wyng Company Announcements Press releases from companies in your industry. Ply Comes Out of Stealth, Launching a No-Code Platform to Add Internal Features to Existing Vendor Apps Press release from Ply Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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