March 8 - Bud Light Seltzer sets the facts straight | Microsoft brings AI to CRM

Microsoft brings generative AI to CRM product suite; GroupM, Warner Bros. Discovery boost brand opportunities around diverse content; Toyota, Yahoo partner for AR-powered car shopping experience View online | Signup | Forward

Daily Dive March​ 8,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE How To Prepare for a Cookie-Less World As a cookieless future approaches, the advertising industry can expect massive ramifications. Learn how top marketers are getting ahead of a ‘measurement blackout’ in this Trendline.   Bud Light Seltzer clears up misconception about its formula As 54% of consumers believe there is beer in the hard seltzer, the brewer developed a card game called Misconceptions as part of a new campaign. Microsoft brings generative AI to CRM product suite A new solution called Copilot draws on OpenAI tech to help marketers generate fresh email content and more quickly build customer service tools.   GroupM, Warner Bros. Discovery boost brand opportunities around diverse content The partnership is the latest ad industry initiative that seeks to create opportunities for diverse media companies and content creators. Toyota, Yahoo partner for AR-powered car shopping experience The tie-up, part of Toyota’s “Says So Much” campaign, allows users to virtually tour and test drive the 2023 Toyota Crown.  Read more news How Retailers Are Personalizing The Shopper Experience Personalization is essential for retailers to build long-lasting customer relationships and stand out from the competition. Learn 5 ways Target is pushing customer-driven innovations in this Trendline. Access Now From Our Library Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Trendline The Future of Online Marketplaces Supported by Trulioo Trendline How marketers are preparing for a cookie-less world Supported by Habu Inc Infographic How to Implement a Healthy Content Moderation Strategy Custom content for LiveWorld View all resources What We’re Reading Digiday Inside the cost of social fragmentation Adweek To Drum Up Ad Revenue, Best Buy Opens Self-Serve Platform to Advertisers The Wall Street Journal How Google Became Cautious of AI and Gave Microsoft an Opening MediaPost YouTube Issues Its Own Cross-Media Measurement Principles, Implies TV-Centric JIC Is A ‘Silo’ Suggest a story we should read Upcoming Events 14 MAR Round table | 8 a.m. ET B2B Demand Gen Breakfast Forum Arlington, VA Presented by TechnologyAdvice 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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