March 22 - Ford rides with ‘Euphoria’ star | CMOs struggle with first-party data mandates

CMOs struggle to balance first-party data needs with value creation; New York introduces ‘We Love NYC’ to mixed reactions; Brand trust erodes as inflation continues, report finds; Stella Artois crashes into dining trends, shifts brand positioning View online | Signup | Forward

Daily Dive March​ 22,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Get Prepared for a Cookie-Less World As a cookie-less future approaches, the advertising industry can expect massive ramifications. Learn how top marketers are getting ahead of a ‘measurement blackout’ in this Trendline.   Ford shifts toward purpose with ‘Euphoria’ star Sydney Sweeney A new "Built Ford Proud" installment spotlighting drivers and their passions also features stunt driver Dee Bryant and surfer Kai Lenny. CMOs struggle to balance first-party data needs with value creation New Gartner research challenges some conventional wisdom, including the belief that managing fewer channels leads to more effective data acquisition. New York introduces ‘We Love NYC’ to mixed reactions The city’s new logo and campaign, a variation on the “I Love NY” effort originally launched in the ‘70s, has drawn ire on social media. Sponsored Content by Bounteous Co-Innovation Partnerships Drive Digital Success Leading companies are fueling growth with next-gen digital solutions, the right partners and continuous innovation. Others will be left behind. Download report. Brand trust erodes as inflation continues, report finds The number of consumers blaming corporate greed as the cause of inflation rose 8% from a year ago, according to Horizon Media’s Catalyst. Stella Artois crashes into dining trends, shifts brand positioning The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve.  Read more news Understanding Customers Through Zero-Party Data In this upcoming webinar, learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs, increasing consumer engagement, and driving online sales. Register Now From Our Library Webinar - on demand How Historical Traffic Data can Lead to ROI for Retailers Custom content for Korem Trendline How marketers are preparing for a cookie-less world Supported by Habu Inc Infographic How to Implement a Healthy Content Moderation Strategy Custom content for LiveWorld Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi View all resources What We’re Reading Digiday ‘The next level for us’: The New York Times eyes longer play sessions for games in subscription drive Adweek How Enterprise Companies Are Pitching Generative AI to Marketers Ad Age Spotify spent less than 10% of its $100 million diversity fund Suggest a story we should read Upcoming Events 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 12 APR Webinar | 2 p.m. ET How to Target Consumers Across Devices and Channels Presented by studioID and StackAdapt Company Announcements Press releases from companies in your industry. The Social Shake Up’s Social Media Marketing Awards Boasts 56 New Categories for the 2023 Call for Entries Press release from Social Shake-Up Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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