March 30 - Microsoft explores more ads in AI-powered Bing | Shake Shack channels ‘Super Mario Bros.’

Shake Shack powers up ‘Super Mario Bros.’ activation; MLB leans into baseball nostalgia with wide-ranging campaign; Pepsi embraces maximalism for first visual overhaul in 14 years View online | Signup | Forward

Daily Dive March​ 30,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Fastest Growing Marketing Channel in 2023 Retail media is now generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Learn more.   Microsoft assures publishers as ads ramp up in AI-powered Bing Executives said the platform is “exploring placing ads in the chat experience” as the overhaul powered by OpenAI draws more users. Shake Shack powers up ‘Super Mario Bros.’ activation In advance of the new movie about the Nintendo icons, the chain's DUMBO location will offer special menu items, merchandise and more. MLB leans into baseball nostalgia with wide-ranging campaign The effort coincides with the start of a new season that could see shorter, more exciting games due to several new rules.  Sponsored Content by Marketing Dive’s studioID A new method to make connections amid privacy changes Learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs, increasing consumer engagement, and driving online sales in this webinar. Pepsi embraces maximalism for first visual overhaul in 14 years Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing. Read more news CMO Priorities Ahead of a Cookie-Less World As we approach a cookie-less future, agencies and ad-tech providers grapple with how ads will be targeted and measured. Understand CMOs’ changing priorities in this Trendline. Access Now From Our Library Playbook How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom content for LedgerPay Webinar - on demand How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Custom content for Criteo Trendline Inside the growing world of marketing agencies Supported by Forecast Trendline The marketing transition to retail media platforms Supported by LiveRamp View all resources What We’re Reading The Wall Street Journal Meta to Let Users Opt Out of Some Targeted Ads, but Only in Europe Bloomberg Streaming Device-Maker Roku to Cut About 6% of Workforce Adweek IAB Reveals 2023 NewFronts Schedule With New Venue Suggest a story we should read Upcoming Events 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 04 APR Webinar | 1 p.m. ET How Marketers Can Take Advantage of an Economic Downturn Presented by studioID 06 APR Webinar | 2 p.m. ET Understanding Customers Through Zero-Party Data Presented by studioID and Wyng 20 APR Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra Company Announcements Press releases from companies in your industry. Instreamatic Expands Its AI-Fueled AdTech Solutions with Contextual Audio Ads Press release from Instreamatic Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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