March 28 - Walmart shutters Roblox experience | Heinz cracks down on ‘Ketchup Fraud’

Heinz rejects imposters for ‘Ketchup Fraud’ campaign; Fox’s Tubi boosts AVOD offering with planning, measurement deals; AB InBev exec on the creativity overhaul behind a historic Cannes Lions win View online | Signup | Forward

Daily Dive March​ 28,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Fastest Growing Marketing Channel in 2023 Retail media is now generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Learn more.   Walmart winds down Roblox play as metaverse lands in privacy crosshairs The retailer claims the decision was planned, while watchdog groups have ramped up pressure on such efforts over concerns they serve as stealth marketing to kids. Heinz rejects imposters for ‘Ketchup Fraud’ campaign The brand is encouraging consumers to tag restaurants caught filling old bottles with generic product — or those suspected of doing so — on Instagram. Fox’s Tubi boosts AVOD offering with planning, measurement deals Deals with VideoAmp, LiveRamp and Comscore give advertisers new ways to leverage the most-watched free ad-supported TV service in the U.S. MARKETING DIVE TRENDLINE What’s next for marketing agencies Ad agencies have had a strong run of growth, defying expectations around how they should perform in light of a volatile period. Learn what’s predicted for the marketing space in this Trendline. AB InBev exec on the creativity overhaul behind a historic Cannes Lions win Beginning in 2018, the marketer embarked on a plan to develop a sustained creativity system that is now paying off, according to marketing culture lead Ryan Verschoor. Read more news CMO Priorities Ahead of a Cookie-Less World As we approach a cookie-less future, agencies and ad-tech providers grapple with how ads will be targeted and measured. Understand CMOs’ changing priorities in this Trendline. Access Now From Our Library Playbook How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom content for LedgerPay Webinar - on demand How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Custom content for Criteo Trendline Inside the growing world of marketing agencies Supported by Forecast Trendline The marketing transition to retail media platforms Supported by LiveRamp View all resources What We’re Reading The Wall Street Journal Disney Eliminates Its Metaverse Division as Part of Company’s Layoffs Plan Digiday Netflix’s CPM still under media buyers’ skin months into its disjointed push into advertising Variety Snap Taps Former Microsoft Head of Advertising Rob Wilk as President of Americas CNBC Alibaba to split into 6 units and explore IPOs; shares pop 9% Suggest a story we should read Upcoming Events 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 04 APR Webinar | 1 p.m. ET How Marketers Can Take Advantage of an Economic Downturn Presented by studioID 06 APR Webinar | 2 p.m. ET Understanding Customers Through Zero-Party Data Presented by studioID and Wyng 20 APR Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra 27 APR Webinar | 3 p.m. ET How to Meet Grocery Shoppers Where They Are Presented by studioID and Chicory Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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