Weekender: Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson

Signup | Forward Weekender March​ 18,​ 2023 | A roundup of this week’s most read stories

TRENDLINE What’s Next for Marketing Agencies? Agencies have had a strong run of growth, defying expectations around how they should perform in light of a pandemic, inflation & an overall volatile period for marketing. Learn more in this Trendline.   Column Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways. Amazon Prime embraces mustaches in global campaign with Olivia Wilde The "Don't Worry Darling" director helmed a spot that stars a young woman learning to love her facial hair with the help of icons like Freddie Mercury. Twisted Tea drops vasectomy underwear for March Madness The hard iced tea brand's novelty merch is timed to an increase in vasectomies that occur during the NCAA basketball tournament. MARKETING DIVE TRENDLINE Top marketing strategies for CPGs A steady stream of media dollars has come from CPG brands looking to culture innovation and new tech to engage with consumers. Learn how marketing powerhouses like P&G and Coca-Cola leverage AI in this Trendline. How Silicon Valley Bank's collapse could compound a marketing slowdown Funding prospects for martech and ad-tech startups could dry up, along with media spend that's already been on a steady downward trajectory. Coors Light helps calm anxious basketball fans with beer-flavored ice pops The brewer is taking its "Made to Chill" tagline a step further with limited-edition frozen treats timed to March Madness. Star CMO Machado jumps from Activision Blizzard to food tech startup The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz. Where Marketers Are Looking for Cookie Alternatives As we approach a cookie-less future, agencies and ad-tech providers grapple with how ads will be targeted and measured. Understand CMOs’ changing priorities in this Trendline. Access Now From Our Library Trendline How retailers drive consumer loyalty in 2023 Supported by No Kid Hungry Webinar - on demand How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Custom content for Criteo Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi View all resources Best of What We're Reading Digiday Mastercard charts a path to becoming the metaverse’s default payment processor Variety Twitch CEO Emmett Shear Resigns After 16 Years at Streamer TechCrunch Finance YouTubers sued over promotion of FTX The Wall Street Journal TikTok CEO’s Message to Washington: A Sale Won’t Solve Security Concerns Adweek Roblox Will Ban All Advertising Aimed at Children Under 13 With New Standards CNBC TikTok confirms the U.S. has threatened ban if Chinese parent ByteDance doesn’t sell stake Suggest a story we should read Upcoming Event 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip