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As the picture of a cookie-less future comes into focus, the change is expected to pose massive ramifications for the industry. As brands experiment with cookie alternatives, marketers are getting ahead of a 'measurement blackout'. | Discover the latest trends in cookie alternatives, including: | - Data clean room craze raises new questions about access, interoperability
- P&G's Pritchard says AI, algorithms are improving ad effectiveness
- Unilever first to test Disney's identity integration with Trade Desk
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