March 15 - GM CMO to retire | Coors Light ice pops chill March Madness fans

Coors Light helps calm anxious basketball fans with beer-flavored ice pops; Asos enlists Criteo to scale retail media network, support ad sales; How Silicon Valley Bank’s collapse could compound a marketing slowdown View online | Signup | Forward

Daily Dive March​ 15,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE What’s Next for Marketing Agencies? Agencies have had a strong run of growth, defying expectations around how they should perform in light of a pandemic, inflation & an overall volatile period for marketing. Learn more in this Trendline.   General Motors CMO Deborah Wahl to retire Along with helping GM navigate the challenges of the coronavirus pandemic, Wahl has helped lead the automaker’s move toward an all-electric future. Coors Light helps calm anxious basketball fans with beer-flavored ice pops The brewer is taking its “Made to Chill” tagline a step further with limited-edition frozen treats timed to March Madness. Asos enlists Criteo to scale retail media network, support ad sales A three-year agreement introduces new ad formats to Asos properties and will help the struggling e-tailer crack into off-site channels like CTV. Sponsored Content by Marketing Dive’s studioID Macro trends: ESG, M&A and cybersecurity for marketers Outdated technologies, inefficient processes, and more are putting many agencies at risk. Learn why those with a holistic strategy are best equipped to prepare for and react to these risks in this webinar. How Silicon Valley Bank’s collapse could compound a marketing slowdown Funding prospects for martech and ad-tech startups could dry up, along with media spend that’s already been on a steady downward trajectory. Read more news Where Marketers Are Looking for Cookie Alternatives As we approach a cookie-less future, agencies and ad-tech providers grapple with how ads will be targeted and measured. Understand CMOs’ changing priorities in this Trendline. Access Now From Our Library Webinar - on demand Brands, Take Note: Consider Design Up Front or Pay Later Custom content for EX Squared Trendline How retailers drive consumer loyalty in 2023 Supported by No Kid Hungry Webinar - on demand M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Custom content for Plante Moran Webinar - on demand How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Custom content for Criteo Trendline Inside the growing world of marketing agencies Supported by Forecast View all resources What We’re Reading Bloomberg T-Mobile Buys Mint Mobile for $1.35 Billion Keeping Ryan Reynolds Spokesman Adweek Inside the Future of MLB’s Marketing With New Creative AOR Wieden+Kennedy Digiday Google’s new AI tools and OpenAI’s GPT-4 bring more ‘maturation’ to the AI race Suggest a story we should read Upcoming Events 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 06 APR Webinar | 2 p.m. ET Understanding Customers Through Zero-Party Data Presented by studioID and Wyng Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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