March 17 - Bushmills unleashes sheep for St. Patrick’s Day | Smartwater highlights hydration with athletes, Pete Davidson

Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson; Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push; Northwestern Mutual, Pinterest team to give free financial advice to Gen Z View online | Signup | Forward

Daily Dive March​ 17,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE What’s Next for Marketing Agencies? Agencies have had a strong run of growth, defying expectations around how they should perform in light of a pandemic, inflation & an overall volatile period for marketing. Learn more in this Trendline.   Bushmills unleashes sheep on NY bar for St. Patrick’s Day campaign In a humorous new ad, the Irish whiskey brand urges bar goers to avoid herd mentality and ditch its competitors. Column Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways. Tide inserts Kumail Nanjiani into messy viral videos for bigger pods push The actor pops up in viral posts, like one where a baby is covered in peanut butter, to promote overhauled Tide Power Pods with more detergent. MARKETING DIVE TRENDLINE Where CPG marketers are allocating spend A steady stream of media dollars has come from CPG brands looking to culture innovation and new tech to engage with consumers. Learn how marketing powerhouses like P&G and Coca-Cola leverage AI in this Trendline. Northwestern Mutual, Pinterest team to give free financial advice to Gen Z “From Pinning to Planning” includes an online quiz that users can take to reveal their Pinterest Persona and receive custom financial advice.  Read more news Where Marketers Are Looking for Cookie Alternatives As we approach a cookie-less future, agencies and ad-tech providers grapple with how ads will be targeted and measured. Understand CMOs’ changing priorities in this Trendline. Access Now From Our Library Trendline How retailers drive consumer loyalty in 2023 Supported by No Kid Hungry Webinar - on demand M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Custom content for Plante Moran Webinar - on demand How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Custom content for Criteo Trendline Inside the growing world of marketing agencies Supported by Forecast Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi View all resources What We’re Reading Digiday Mastercard charts a path to becoming the metaverse’s default payment processor Variety Twitch CEO Emmett Shear Resigns After 16 Years at Streamer TechCrunch Finance YouTubers sued over promotion of FTX The Wall Street Journal TikTok CEO’s Message to Washington: A Sale Won’t Solve Security Concerns Suggest a story we should read Upcoming Events 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 06 APR Webinar | 2 p.m. ET Understanding Customers Through Zero-Party Data Presented by studioID and Wyng Company Announcements Press releases from companies in your industry. TikTok Usage Up 6x Among Americans Over 25 Since 2021: YouGov Report Press release from YouGov America Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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