March 13 - Activision Blizzard CMO departs for food tech startup | 100 days of AI hype

100 days of frenzied hype around generative AI; Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway; Influencers have greatest impact on consumer sustainability choices, Unilever finds View online | Signup | Forward

Daily Dive March​ 13,​ 2023 | Today’s news and insights for marketing leaders Star CMO Machado jumps from Activision Blizzard to food tech startup The well-decorated exec is joining AI-focused NotCo as the firm deepens relationships with major CPG marketers including Kraft Heinz. 100 days of frenzied hype around generative AI Despite seemingly daily developments around artificial intelligence in the tech world, the ramifications for marketers are not yet clear. Aéropostale’s expansive metaverse strategy kicks off with Tesla giveaway An upcoming drop of 30,000 NFTs that unlock exclusive perks and entry to digital realm AeroWorld is the first step of a four-phase metaverse activation. Sponsored Content by Marketing Dive’s studioID ESG, M&A and cybersecurity for marketing agencies Outdated technologies, inefficient processes, and more are putting many agencies at risk. Learn why those with a holistic strategy are best equipped to prepare for and react to these risks in this webinar. Influencers have greatest impact on consumer sustainability choices, Unilever finds Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns. Read more news Where Marketers Are Looking for Cookie Alternatives As we approach a cookie-less future, agencies and ad-tech providers grapple with how ads will be targeted and measured. Understand CMOs’ changing priorities in this Trendline. Access Now From Our Library Webinar - on demand Brands, Take Note: Consider Design Up Front or Pay Later Custom content for EX Squared Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC Trendline How retailers drive consumer loyalty in 2023 Supported by No Kid Hungry Playbook How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom content for LedgerPay Trendline Inside the growing world of marketing agencies Supported by Forecast View all resources What We’re Reading The Wall Street Journal SVB, Signature Bank Depositors to Get All Their Money as Fed Moves to Stem Crisis Digiday Netflix is reviewing its ad strategy, considering ‘build or buy’ pivots away from Microsoft The Hollywood Reporter Oscars Analysis: Why ‘Everything Everywhere’ — and the Academy — Won Suggest a story we should read Upcoming Events 14 MAR Webinar | 2 p.m. ET How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Presented by studioID and Criteo 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 06 APR Webinar | 2 p.m. ET Understanding Customers Through Zero-Party Data Presented by studioID and Wyng Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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