March 21 - Coke hands AI brush to artists | Brand trust falls amid inflation

Brand trust erodes as inflation continues, report finds; Walmart ramps up CTV ambitions with Innovid; Netflix fortifies advertising guarantees with help from DoubleVerify, IAS; Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson View online | Signup | Forward

Daily Dive March​ 21,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Get Prepared for a Cookie-Less World As a cookie-less future approaches, the advertising industry can expect massive ramifications. Learn how top marketers are getting ahead of a ‘measurement blackout’ in this Trendline.   Coke asks consumers to generate art with new AI platform The first fruit of the marketer's collaboration with Bain & Company and OpenAI combines the buzzy GPT-4 and DALL-E solutions. Brand trust erodes as inflation continues, report finds The number of consumers blaming corporate greed as the cause of inflation rose 8% from a year ago, according to Horizon Media’s Catalyst. Walmart ramps up CTV ambitions with Innovid Innvoid solutions, including a creative optimization tool, are integrating with Walmart DSP as premium video becomes a retail media battleground. Sponsored Content by Stirista As budgets shift to CTV ads, brands navigate a new era of streaming service options The glut of streaming services has pushed CTV into the top-tier of solutions in the digital media market. Netflix fortifies advertising guarantees with help from DoubleVerify, IAS The streamer’s ad-supported tier continues to build out its infrastructure even amid reports it’s exploring future changes to its ad-tech stack. Column Campaign Trail: Smartwater elevates hydration with athletes — and Pete Davidson The Coca-Cola brand teamed with VMLY&R to show how its latest innovation helps consumers elevate their lives in a variety of ways. Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media. Read more news Understanding Customers Through Zero-Party Data In this upcoming webinar, learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs, increasing consumer engagement, and driving online sales. Register Now From Our Library Webinar - on demand How Historical Traffic Data can Lead to ROI for Retailers Custom content for Korem Trendline The era of personalization in retail Supported by Arm Treasure Data Trendline How marketers are preparing for a cookie-less world Supported by Habu Inc Infographic How to Implement a Healthy Content Moderation Strategy Custom content for LiveWorld Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi View all resources What We’re Reading Business Insider Inside the Demise of Vice, Now Scrambling for a Sale As It Owes Millions Axios Netflix plans 40 more game releases in 2023 Gizmodo Elon Musk Sets Poop Emoji as Autoreply to Twitter’s Press Email Suggest a story we should read Upcoming Events 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 12 APR Webinar | 2 p.m. ET How to Target Consumers Across Devices and Channels Presented by studioID and StackAdapt Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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