March 31 - Ad spending predicts recession | How Toyota animated an ad without VFX

Campaign Trail: How Toyota used its GR Corolla to animate an ad without VFX; Constellation Brands teams with Tastemade for content studio; GPT-4 draws more heat as AI advocates file FTC complaint against OpenAI View online | Signup | Forward

Daily Dive March​ 31,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Fastest Growing Marketing Channel in 2023 Retail media is now generating billions in revenue for companies that can neatly spin their aggregation of shopper data into advertising networks. Learn more.   Is a recession coming? Ad spending trends indicate ‘yes,’ report says S&P Global Ratings argues that a shorter buying window for ads could make media spend more of a leading indicator than laggard for the economy.  Column Campaign Trail: How Toyota used its GR Corolla to animate an ad without VFX The "Metalmorphosis" campaign uses vehicle-mounted cameras to show off the performance of a car that "isn't your grandma's Corolla." Constellation Brands teams with Tastemade for content studio The multimillion dollar partnership will yield original streaming and social media content, including a travel series that promotes unique wine pairings. MARKETING DIVE TRENDLINE What’s next for marketing agencies Ad agencies have had a strong run of growth, defying expectations around how they should perform in a volatile market. As ad spend increases, learn what innovations to expect in this Trendline. GPT-4 draws more heat as AI advocates file FTC complaint against OpenAI An AI advocacy group’s complaint arrived the same week FTC Chair Lina Khan said AI was top of mind for the agency while speaking at an antitrust summit. Read more news CMO Priorities Ahead of a Cookie-Less World As we approach a cookie-less future, agencies and ad-tech providers grapple with how ads will be targeted and measured. Understand CMOs’ changing priorities in this Trendline. Access Now From Our Library Playbook How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom content for LedgerPay Webinar - on demand How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Custom content for Criteo Trendline Inside the growing world of marketing agencies Supported by Forecast Trendline The marketing transition to retail media platforms Supported by LiveRamp View all resources What We’re Reading Digiday TikTok’s uncertain future: the issues marketers should (and shouldn’t) fret over New York Post TikTok owner’s CEO secretly met with CEO of Walmart last week, sources say Ad Age HEINEKEN CMO ON THE $100 MILLION LAUNCH OF LOW-CAL SILVER VARIETY Marketing Brew Google is opening the books with an ad library Suggest a story we should read Upcoming Events 04 APR Webinar | 1 p.m. ET How Marketers Can Take Advantage of an Economic Downturn Presented by studioID 06 APR Webinar | 2 p.m. ET Understanding Customers Through Zero-Party Data Presented by studioID and Wyng 11 APR Webinar | 1 p.m. ET How to Build a Resilient Data Strategy With Composable CDPs Presented by studioID and ActionIQ 20 APR Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra Company Announcements Press releases from companies in your industry. FOX Leans Into Givsly Good Advertising to Help Showcase Brand Values Press release from Givsly Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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