March 20 - Stella Artois shifts direction | MLS partners with TikTok despite ban concerns

MLS strikes TikTok partnership as threat of US ban looms; Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs; NBA scores by personalizing emails with blend of timely content View online | Signup | Forward

Daily Dive March​ 20,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Get Prepared for a Cookie-Less World As a cookie-less future approaches, the advertising industry can expect massive ramifications. Learn how top marketers are getting ahead of a ‘measurement blackout’ in this Trendline.   Stella Artois crashes into dining trends, shifts brand positioning The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve.  MLS strikes TikTok partnership as threat of US ban looms A multi-year agreement follows growing traction for soccer in the U.S. but also arrives as lawmakers pressure ByteDance to divest the video app. Meta’s ‘year of efficiency’ brings lofty AI ambitions — and more mass layoffs The company detailed a restructuring plan that will see 10,000 more layoffs and a focus on AI, speaking to the impacts the tech could have on social media. Sponsored Content by Stirista As budgets shift to CTV ads, brands navigate a new era of streaming service options The glut of streaming services has pushed CTV into the top-tier of solutions in the digital media market. NBA scores by personalizing emails with blend of timely content Conversion and click-through rates got a boost when fan interests were reflected in dynamic content like animations, countdown timers and GIFs. Read more news Understanding Customers Through Zero-Party Data In this upcoming webinar, learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs, increasing consumer engagement, and driving online sales. Register Now From Our Library Webinar - on demand How Historical Traffic Data can Lead to ROI for Retailers Custom content for Korem Trendline The era of personalization in retail Supported by Arm Treasure Data Trendline How marketers are preparing for a cookie-less world Supported by Habu Inc Infographic How to Implement a Healthy Content Moderation Strategy Custom content for LiveWorld Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi View all resources What We’re Reading Adweek Pricing for the Creator Economy Is All Over the Map TechCrunch Amazon confirms another round of layoffs, impacting 9,000 people in AWS, Twitch and other units The Guardian ACT plans hefty restrictions or possible ban on ‘insidious’ sports gambling ads Search Engine Journal Google Ads Announces Changes To Location Targeting Settings Suggest a story we should read Upcoming Events 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 12 APR Webinar | 2 p.m. ET How to Target Consumers Across Devices and Channels Presented by studioID and StackAdapt Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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