March 24 - Mike’s Hard dials up hotline for flavor revival | Heinz, Absolut team up for limited-edition sauce

Heinz, Absolut cook up limited-edition vodka pasta sauce; Krystal puts Side Chiks in March Madness bracket on TikTok; Mobile leads e-commerce activity among fashion consumers, report finds; Why PepsiCo’s women’s soccer sponsorship is about more than signage View online | Signup | Forward

Daily Dive March​ 24,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Get Prepared for a Cookie-Less World As a cookie-less future approaches, the advertising industry can expect massive ramifications. Learn how top marketers are getting ahead of a ‘measurement blackout’ in this Trendline.   Mike’s Hard revives fan-favorite flavor with ‘comeback’ hotline Timed around March Madness, the brand has tapped former basketball star Mike Miller to launch the Mike’s Hard Comeback Hotlime. Heinz, Absolut cook up limited-edition vodka pasta sauce The supporting campaign invokes the vodka brand’s ‘80s aesthetic while expanding the condiment maker’s ongoing efforts to tap into foodie culture. Krystal puts Side Chiks in March Madness bracket on TikTok Consumers can vote for their favorite version of the chain's slider-sized chicken sandwiches by tilting their head using a TikTok filter. Mobile leads e-commerce activity among fashion consumers, report finds Fashion and apparel shoppers spend more money on desktop, but browse more on mobile, says Syte’s annual State of eCommerce Discovery report. Why PepsiCo’s women’s soccer sponsorship is about more than signage Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport. Sponsored Content by Industry Dive [Webinar] How Marketers Can Take Advantage of an Economic Downturn Join our expert panel to uncover the practices you need to start, stop, and continue to transform economic challenges into opportunities. Register Now Read more news Understanding Customers Through Zero-Party Data In this upcoming webinar, learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs, increasing consumer engagement, and driving online sales. Register Now From Our Library Webinar - on demand How Historical Traffic Data can Lead to ROI for Retailers Custom content for Korem Trendline How marketers are preparing for a cookie-less world Supported by Habu Inc Infographic How to Implement a Healthy Content Moderation Strategy Custom content for LiveWorld Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi View all resources What We’re Reading Digiday TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns Adweek How WBD Is Choosing the Name for Its Combined Streamer Ad Age AI in drive-thrus—How McDonald’s and others are trying to boost marketing and sales Suggest a story we should read Upcoming Events 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 12 APR Webinar | 2 p.m. ET How to Target Consumers Across Devices and Channels Presented by studioID and StackAdapt 20 APR Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra 27 APR Webinar | 3 p.m. ET How to Meet Grocery Shoppers Where They Are Presented by studioID and Chicory Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip