Weekender: Coke asks consumers to generate art with new AI platform

Signup | Forward Weekender March​ 25,​ 2023 | A roundup of this week’s most read stories

TRENDLINE Get Prepared for a Cookie-Less World As a cookie-less future approaches, the advertising industry can expect massive ramifications. Learn how top marketers are getting ahead of a ‘measurement blackout’ in this Trendline.   Coke asks consumers to generate art with new AI platform The first fruit of the marketer's collaboration with Bain & Company and OpenAI combines the buzzy GPT-4 and DALL-E solutions. Stella Artois crashes into dining trends, shifts brand positioning The AB InBev brand is putting a bigger focus on casual dining in an attempt to court consumers as dinner habits evolve.  New York introduces 'We Love NYC' to mixed reactions The city's new logo and campaign, a variation on the "I Love NY" effort originally launched in the '70s, has drawn ire on social media. Ford shifts toward purpose with 'Euphoria' star Sydney Sweeney The actor will host an Auto 101 TikTok series and will debut her female-focused workwear collection made in collaboration with Dickies.  NBA scores by personalizing emails with blend of timely content Conversion and click-through rates got a boost when fan interests were reflected in dynamic content like animations, countdown timers and GIFs. Understanding Customers Through Zero-Party Data In this upcoming webinar, learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs, increasing consumer engagement, and driving online sales. Register Now From Our Library Webinar - on demand How Historical Traffic Data can Lead to ROI for Retailers Custom content for Korem Trendline How marketers are preparing for a cookie-less world Supported by Habu Inc Infographic How to Implement a Healthy Content Moderation Strategy Custom content for LiveWorld Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi View all resources Best of What We're Reading Digiday TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns Adweek How WBD Is Choosing the Name for Its Combined Streamer Ad Age AI in drive-thrus—How McDonald’s and others are trying to boost marketing and sales Adweek 3 Inspire Brands CMOs Share Their Secret Sauce for Building Customer Loyalty and Engagement MediaPost Sports Rights To Reach $67B By 2028, Helped By ‘Desperate’ Pay-TV Platforms Ad Age Inside GM’s zero-party data strategy that defies cookies to sell EVs Suggest a story we should read Upcoming Events 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 12 APR Webinar | 2 p.m. ET How to Target Consumers Across Devices and Channels Presented by studioID and StackAdapt 20 APR Webinar | 3 p.m. ET A Marriage of Data and Creative: Making Advertisements Personal Presented by studioID and Celtra 27 APR Webinar | 3 p.m. ET How to Meet Grocery Shoppers Where They Are Presented by studioID and Chicory Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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