March 23 - Gap pauses retail media unit | Marketers committed to TikTok as ban looms

75% of marketers expect to spend more on TikTok even as ban looms; Why PepsiCo’s women’s soccer sponsorship is about more than signage; Third-party data remains key even as cookieless world approaches; Sam’s Club bridges online and in-store data gap View online | Signup | Forward

Daily Dive March​ 23,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Get Prepared for a Cookie-Less World As a cookie-less future approaches, the advertising industry can expect massive ramifications. Learn how top marketers are getting ahead of a ‘measurement blackout’ in this Trendline.   Gap pumps breaks on retail media unit The pause shows not all retail media networks are a surefire bet, even as overall ad sales by retailers are expected to sustain meteoric growth. 75% of marketers expect to spend more on TikTok even as ban looms As the battle over the future of TikTok intensifies, 56% of marketers believe it is highly or somewhat unlikely that the federal government will ban the platform. Why PepsiCo’s women’s soccer sponsorship is about more than signage Mark Kirkham, senior vice president and CMO of international beverages, discussed why sponsors should invest in ways that elevate the sport. Third-party data remains key even as cookieless world approaches A new report reveals widespread concern around disruptions to data strategies from unexpected privacy, technological or legal challenges. Sam’s Club bridges online and in-store data gap Through the retailer’s new feature, advertisers can now gather real-time, first-party insights on members’ in-store purchases.  Sponsored Content by Industry Dive [Webinar] How Marketers Can Take Advantage of an Economic Downturn Join our expert panel to uncover the practices you need to start, stop, and continue to transform economic challenges into opportunities. Register Now Read more news Understanding Customers Through Zero-Party Data In this upcoming webinar, learn how brands can use zero-party data to balance privacy while lowering customer acquisition costs, increasing consumer engagement, and driving online sales. Register Now From Our Library Webinar - on demand How Historical Traffic Data can Lead to ROI for Retailers Custom content for Korem Trendline How marketers are preparing for a cookie-less world Supported by Habu Inc Infographic How to Implement a Healthy Content Moderation Strategy Custom content for LiveWorld Trendline Latest marketing trends in consumer packaged goods Supported by Veryfi View all resources What We’re Reading Adweek 3 Inspire Brands CMOs Share Their Secret Sauce for Building Customer Loyalty and Engagement MediaPost Sports Rights To Reach $67B By 2028, Helped By ‘Desperate’ Pay-TV Platforms Ad Age Inside GM’s zero-party data strategy that defies cookies to sell EVs The Wall Street Journal Tencent Returns to Revenue Growth With Digital-Ad Recovery Suggest a story we should read Upcoming Events 30 MAR Webinar | 2 p.m. ET How to Use Data to Strike the Right Promotional Tone With Your Customers Presented by studioID and Cordial 12 APR Webinar | 2 p.m. ET How to Target Consumers Across Devices and Channels Presented by studioID and StackAdapt 27 APR Webinar | 3 p.m. ET How to Meet Grocery Shoppers Where They Are Presented by studioID and Chicory Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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