March 3 - Hershey’s trans-inclusive campaign backlash | Levi’s tells ‘Greatest Story Ever Worn’

Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion; Home Depot takes Kids Workshops to the metaverse on Roblox; Do Meta, Snap’s new AI bets signal a social media shift? View online | Signup | Forward

Daily Dive March​ 3,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Impact 5 leading brands 3X’d revenue goals See how Sephora, M1 Finance, Canva, Nurx and Fanatics achieved massive growth with the power of affiliates and influencers. Learn more.   Hershey’s trans-inclusive IWD push sparks familiar backlash A trending #BoycottHersheys hashtag recalls past controversies that have generated chatter but had little impact on brand performance. Column Campaign Trail: Levi’s tells ‘The Greatest Story Ever Worn’ in cinematic fashion To celebrate the 150th anniversary of the iconic 501 Jean, Droga5 enlisted filmmakers Melina Matsoukas and Martin de Thurah to bring true tales to life. Home Depot takes Kids Workshops to the metaverse on Roblox Players will have the ability to browse a virtual Home Depot and build a project, similar to if they attended an in-person workshop. Do Meta, Snap’s new AI bets signal a social media shift? This week saw Meta announce a new AI-focused product team and Snap release its OpenAI-powered chatbot, My AI, begging the question as to how social networking could evolve. Read more news Featured Resources Sponsored Content by Gartner Build strategies and gain actionable insights that deliver results Playing Offense Into the Recession Insights from the Gartner 2022 CMO Spend Survey 3 Steps to Increase Marketing Technology Adoption and Utilization From Our Library Webinar - on demand The True Cost of Deploying DXP Custom content for EX Squared Webinar - on demand Brands, Take Note: Consider Design Up Front or Pay Later Custom content for EX Squared Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC Trendline How retailers drive consumer loyalty in 2023 Supported by No Kid Hungry Playbook How Restaurants Can Turbocharge Loyalty Programs with Payment Data Custom content for LedgerPay View all resources What We’re Reading Variety Yes, ‘Scream 6’ Marketing Is Behind the Creepy Ghostface Sightings Causing Scares Across the U.S. The Wall Street Journal Beer Drinkers Cut Back as Bud Brewer AB InBev Raises Prices CNBC ESPN wants to be the hub of all live sports streaming — even if it helps its competition Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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