Weekender: Walmart ad sales hit $2.7B as execs eye greater scale

Signup | Forward Weekender Feb.​ 25,​ 2023 | A roundup of this week’s most read stories

TRENDLINE Inside the Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Learn how brands are experimenting with ways to engage online consumers to address these challenges in this Trendline.   Walmart ad sales hit $2.7B as execs eye greater scale Walmart Connect was up 41% in Q4, supporting healthy holiday performance and serving as a bright spot in light of an uncertain 2023 outlook. Patrón Tequila serves AI-generated cocktails for National Margarita Day Consumers can share their margarita creation on Instagram or Twitter for the chance to win two tickets to a Becky G concert. Coke joins AI hype train in search for next-gen creative capabilities The marketer is the first to take advantage of a new alliance between Bain & Company and ChatGPT developer OpenAI. What a podcasting industry slowdown means for advertisers Podcasts still represent a viable space for advertisers despite layoffs, budget cuts and fewer acquisitions by major players in the arena. Silk gives nepo babies milk mustaches to boost plant-based alternative Children of David Beckham, John Travolta, Christie Brinkley and Shaquille O'Neal give "Got milk?" and its iconic mustaches a plant-based spin. Building an Exceptional Customer Purchase Journey To seize market opportunities and create memorable experiences that begin long before the checkout, it’s crucial to take an approach with components that are modular, flexible, and scalable. Learn More From Our Library Playbook 5 Lessons Learned for Merchants to Build Profits Custom content for Untie Nots View all resources Best of What We're Reading Reuters U.S. Justice Dept accuses Google of evidence destruction in antitrust case NPR With layoffs, NPR becomes latest media outlet to cut jobs Ad Age Jake Paul Endorses Celsius Energy Drink, Which Competes with Logan Paul-Backed Prime CNBC Target bets on e-commerce by investing $100 million in hubs to speed up delivery The Wall Street Journal How Innovations in Delivery Helped Domino’s Build a Pizza Empire MediaPost Hermes Prevails In First Major NFT Trademark Case Suggest a story we should read Upcoming Events 14 MAR Round table | 8 a.m. ET B2B Demand Gen Breakfast Forum Arlington, VA Presented by TechnologyAdvice 14 MAR Webinar | 2 p.m. ET How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Presented by studioID and Criteo Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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