Feb. 13 - McDonald’s teams with Cardi B, Offset for Valentine’s Day | Every ad from Super Bowl LVII

Ad blitz: Tracking every marketing play for Super Bowl LVII; What does NBCUniversal’s ‘nerd Coachella’ mean for advertisers?; Coca-Cola debuts ‘transformation-flavored’ soda in its latest limited-time offering; How Gorton’s Seafood is using TikTok for a product launch View online | Signup | Forward

Daily Dive Feb.​ 13,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Boost Loyalty with Conversational Marketing Discover how conversational marketing campaigns can deliver personalized messages with real-time responses and build loyalty and trust with your customers in this new playbook.   McDonald’s readies first-ever duo meal with Cardi B and Offset Timed to Valentine's Day, the effort includes tie-ups with dating apps and a kiss cam billboard in Times Square. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII The details on every big game spot, from Tubi's interface takeover to The Farmer's Dog's emotional storyline. What does NBCUniversal’s ‘nerd Coachella’ mean for advertisers? The overall theme of its annual developer conference was making a mindset change, switching from "or" to "and" on the marketing frontlines. Coca-Cola debuts ‘transformation-flavored’ soda in its latest limited-time offering Move, part of its Creations platform, doesn’t promote a flavor, such as cherry or vanilla, but rather a mood. How Gorton’s Seafood is using TikTok for a product launch The brand recruited an eight-person team of influencers to create ongoing exclusive content as part of its push toward younger audiences.  Inside State Farm’s Super Bowl LVII mobile strategy As it vies for Gen Z and millennial attention, the insurance company opted against a big game ad in favor of TikTok and the app’s most popular creator. Read more news From Our Library Webinar - on demand The True Cost of Deploying DXP Custom content for EX Squared Trendline The latest digital and innovation trends in retail Supported by iAdvize Webinar - on demand Brands, Take Note: Consider Design Up Front or Pay Later Custom content for EX Squared Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC Trendline Inside the mobile trends shaping retail Supported by FullStory View all resources What We’re Reading Semafor How Spotify’s podcast bet went wrong Digiday Despite a surge in Super Bowl ad dollars, Twitter’s ad rehab is a work in progress Bloomberg Apple Avoids Tech Layoffs Because It Didn’t Overhire Like Google and Amazon Suggest a story we should read Upcoming Events 16 FEB Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Presented by studioID and Plante Moran 21 FEB Webinar | 2 p.m. ET How Historical Traffic Data can Lead to ROI for Retailers Presented by studioID and Korem Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 14 million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip