Feb. 22 - Walmart ad sales hit $2.7B | Espolòn goes for the kill with ‘Scream’

Espolòn Tequila mixes ‘Scream’-themed cocktails for horror franchise tie-up; Wonderful Pistachios cracks open TikTok for campaign revival; What a podcasting industry slowdown means for advertisers; How Molson Coors tackles the cost and clutter of football marketing View online | Signup | Forward

Daily Dive Feb.​ 22,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside the Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Learn how brands are experimenting with ways to engage online consumers to address these challenges in this Trendline.   Walmart ad sales hit $2.7B as execs eye greater scale Walmart Connect was up 41% in Q4, supporting healthy holiday performance and serving as a bright spot in light of an uncertain 2023 outlook. Espolòn Tequila mixes ‘Scream’-themed cocktails for horror franchise tie-up Special drinks will be served at participating theaters, while consumers can order their own for home consumption through a Drizly partnership. Wonderful Pistachios cracks open TikTok for campaign revival The brand hopes to drive awareness by bringing back a campaign that in the past has featured Stephen Colbert, Snooki, Snoop Dogg and Psy. Sponsored Content by Stacked Marketer Must-Read Newsletters for Marketing Leaders Get the top marketing news when you subscribe to The Marketer's Ultimate Newsletter Bundle. The free newsletters will help you stay on top of marketing & business strategies, tactics, data insights, and more. Be included in the sweepstakes for a chance to win a $1,000 Amazon gift card. Enter for your chance to win today What a podcasting industry slowdown means for advertisers Podcasts still represent a viable space for advertisers despite layoffs, budget cuts and fewer acquisitions by major players in the arena. How Molson Coors tackles the cost and clutter of football marketing Heavy activity around DraftKings and podcasts like Barstool Sports’ “Pardon My Take” have helped the beer marketer connect with young fans of the sport. Read more news Building an Exceptional Customer Purchase Journey To seize market opportunities and create memorable experiences that begin long before the checkout, it’s crucial to take an approach with components that are modular, flexible, and scalable. Learn More From Our Library Playbook 5 Best Examples of Conversational Marketing Custom content for Sinch Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Playbook 5 Lessons Learned for Merchants to Build Profits Custom content for Untie Nots Trendline The Future of Online Marketplaces Supported by Trulioo Trendline The era of personalization in retail Supported by Arm Treasure Data View all resources What We’re Reading The Drum Adland On Alert After Meta Verification Announcement Sees Surge In ‘deactivate’ Searches The Wall Street Journal FTC Alleges Supplement Company ‘Hijacked’ Amazon Reviews to Boost Sales Digiday ChatGPT’s arrival accelerates lifestyle publishers’ move away from SEO-driven content Suggest a story we should read Upcoming Event 14 MAR Round table | 8 a.m. ET B2B Demand Gen Breakfast Forum Arlington, VA Presented by TechnologyAdvice Company Announcements Press releases from companies in your industry. Interface Unveils New Brand Identity to Reinforce Customer-Focused Innovation Press release from Interface Systems Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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