Feb. 16 - Was social media Super Bowl LVII’s marketing MVP? | 7Up’s international rebrand

7Up’s international rebrand seeks to uplift consumers; Jameson serves cardboard ‘desk decoys’ for St. Patrick’s Day to boost PTO; By the numbers: Super Bowl LVII View online | Signup | Forward

Daily Dive Feb.​ 16,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID Boost Loyalty with Conversational Marketing Discover how conversational marketing campaigns can deliver personalized messages with real-time responses and build loyalty and trust with your customers in this new playbook.   Exclusive How social media marketing for Super Bowl LVII performed against traditional ads The hashtag #SuperBowlLVII on TikTok collected 225 million views, more than double the game’s TV viewership, according to new findings from Captiv8. 7Up’s international rebrand seeks to uplift consumers The overhaul is the first for the brand in seven years and is meant to help the soda compete with Sprite. Jameson serves cardboard ‘desk decoys’ for St. Patrick’s Day to boost PTO Regina Hall stars in a humorous campaign informed by a finding that 61% of Americans feel guilty for taking paid time off. By the numbers: Super Bowl LVII Takeaways from the big game’s ads, including breakdowns by social engagement, popularity and more. Read more news From Our Library Webinar - on demand The True Cost of Deploying DXP Custom content for EX Squared Trendline The latest digital and innovation trends in retail Supported by iAdvize Webinar - on demand Brands, Take Note: Consider Design Up Front or Pay Later Custom content for EX Squared Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC Trendline Inside the mobile trends shaping retail Supported by FullStory View all resources What We’re Reading The Wall Street Journal Uber and Lyft Claim Big Gains for Their Ad Businesses Variety Amazon Leads $20 Million Round in Superplastic, Amazon Studios Developing Show Around Janky & Guggimon Characters Restaurant Dive Subway confirms it is looking to sell Suggest a story we should read Upcoming Events 16 FEB Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Presented by studioID and Plante Moran 21 FEB Webinar | 2 p.m. ET How Historical Traffic Data can Lead to ROI for Retailers Presented by studioID and Korem Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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