Feb. 3 - Google extols AI amid revenue woes | Neutrogena parodies reality TV on TikTok

Campaign Trail: Neutrogena lathers up reality TV parody on TikTok; Intuit, NFL team up for concert on Roblox with Saweetie; Mobile’s influence on digital commerce soars, study finds; Ad blitz: Tracking every marketing play for Super Bowl LVII View online | Signup | Forward

Daily Dive Feb.​ 3,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Latest Marketing Trends in CPGs With poor online experiences becoming deal breakers for consumers, the need for better e-commerce strategies is stronger than ever. Learn how to navigate the growth of retail media networks in this Trendline.   Google joins tech peers in touting AI as balm to advertising woes After reporting a 3.6% revenue drop in Q4, including continued weakness in YouTube, the company highlighted AI and Shorts as promise areas. Column Campaign Trail: Neutrogena lathers up reality TV parody on TikTok Movers+Shakers mined dating show tropes to turn one of the skincare brand's products into the "bombshell" of "Hydro House." Intuit, NFL team up for concert on Roblox with Saweetie The virtual performance will be broadcast repeatedly in the run up to the big game, while Roblox’s Super NFL Tycoon seeks to teach financial literacy. Sponsored Content by Stacked Marketer The go-to resources every marketer needs Check out the top resources marketers use to stay on top of marketing & business strategies, tactics, data insights, and more. Subscribe to The Marketer's Ultimate Newsletter Bundle and enter for a chance to win a $1,000 Amazon gift card. Enter to win today Mobile’s influence on digital commerce soars, study finds Digital spending exceeded $1 trillion in 2022, a 21% year-over-year increase, with mobile purchases seeing increased value in Q4, according to Comscore. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII E.l.f. Cosmetics is making its big game debut and Paramount+ unveiled its 60-second commercial starring Sylvester Stallone and his daughters. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Must-Reads [Free Course] The Basics of Programmatic Advertising [eBook] Building a Digital Strategy for Generational Marketing [Free Certification] Native Advertising Channel Certification From Our Library Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Webinar - on demand The True Cost of Deploying DXP Custom content for EX Squared Trendline The latest digital and innovation trends in retail Supported by iAdvize Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC Trendline Inside the mobile trends shaping retail Supported by FullStory View all resources What We’re Reading CNBC Amazon’s advertising business grew 19%, while Google and Meta both deal with slowdowns Ad Age How QR Codes Could Flood Super Bowl 2023 Marketing The Wall Street Journal Elon Musk’s Twitter Tries Super Bowl ‘Fire Sale’ to Win Back Advertisers Suggest a story we should read Upcoming Event 16 FEB Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Presented by studioID and Plante Moran Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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