Feb. 9 - Could Microsoft, Google’s AI race spark a search power shift? | Priceline hides deals in ads around Super Bowl LVII

Priceline hides travel deals in digital ads running around Super Bowl LVII; Snapple turns to AI for next iteration of brand’s ‘Real Facts’ program; Pepsi breaks fourth wall in Super Bowl ads satirizing celeb endorsements; Ad blitz: Tracking every marketing play for Super Bowl LVII View online | Signup | Forward

Daily Dive Feb.​ 9,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside the Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Explore the new ways brands are experimenting to engage online consumers in this Trendline.   Microsoft, Google’s AI race points to shifting search power balance Marketers should still take a cautionary approach, as Google’s early hiccups with Bard demonstrate shortcomings with the technology.   Priceline hides travel deals in digital ads running around Super Bowl LVII Pre-game spots are complemented by interactive videos that access over $5 million in offers as the travel marketer ramps up a new brand platform. Snapple turns to AI for next iteration of brand’s ‘Real Facts’ program The beverage brand is inviting consumers to use an OpenAI-powered tool to generate facts, with some appearing under bottle caps in 2024. Sponsored Content by Letsignit How can you increase your marketing results with email signatures? Everyone sends and receives emails - discover how you can take advantage of this simple but effective communication tool to increase brand visibility, drive traffic and generate leads. Download the eBook. Pepsi breaks fourth wall in Super Bowl ads satirizing celeb endorsements Spots starring Ben Stiller and Steve Martin riff on the night’s typically star-studded commercials to encourage people to try the new Pepsi Zero Sugar. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Kia will post three alternate endings to its big game spot on TikTok, and Doritos unveiled its 60-second ad that features Jack Harlow and a surprise celebrity. Read more news Prioritizing Design in the Development Process Creating a successful application goes hand in hand with a good user experience. As such, design is integral to the development process. Learn the best process for achieving the desired product in this webinar. Learn More From Our Library Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Trendline Inside the changing data landscape in marketing Supported by Arm Treasure Data Trendline The Future of Online Marketplaces Supported by Trulioo View all resources What We’re Reading Variety Disney+ Drops 2.4 Million Subscribers in First Loss, Bob Iger Heralds ‘Significant Transformation’ Underway CNBC PepsiCo earnings beat expectations as price hikes boost snack and beverage sales Digiday Will Twitter continue to be where brands comment on the Super Bowl – or will TikTok play usurper? Suggest a story we should read Upcoming Event 16 FEB Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Presented by studioID and Plante Moran Company Announcements Press releases from companies in your industry. Incentive Solutions Unveils Guide to Increasing Sales in a Recession Press release from Incentive Solutions RollWorks Earns a Top Spot on G2’s 2023 Best Software Awards for Best Marketing and Digital Advertising Products Press release from RollWorks MARKETING GAMECHANGER MEETS THE “BIG GAME” soothrbowl Sunday Press release from sooth Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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