How marketing leaders are responding to a shifting data landscape

Explore how marketing experts are adapting to marketing data challenges and regulation shifts with insights from this new Trendline | Access now

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TRENDLINE What You Need to Know About Data in Marketing Access Trendline  Getty Images To address marketing data challenges like increased regulation and tech policy changes, marketing leaders are experimenting with numerous ways to engage online consumers while navigating privacy concerns. This Trendline explores stories such as: Heineken tests attention-based metrics to track sponsorship success 60% of CMOs to cut marketing analytics teams, Gartner predicts Hotel brands boost revenue after harnessing first-party data, report finds For the latest marketing analytics trends and developments, access the Trendline. Want to reach 146,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com. About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037