Feb. 10 - Marketer outlook remains a mixed bag | Uber Eats debuts post-checkout ads

Uber Eats readies post-checkout ads for Super Bowl LVII launch; Inside State Farm’s Super Bowl LVII mobile strategy; Ad blitz: Tracking every marketing play for Super Bowl LVII; Microsoft, Google’s AI race points to shifting search power balance View online | Signup | Forward

Daily Dive Feb.​ 10,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE Inside the Latest Data Marketing Strategies In recent years, the data landscape has faced significant upheaval. Explore the new ways brands are experimenting to engage online consumers in this Trendline.   38% of marketers shift strategy from customer acquisition to loyalty While 30% expect higher budgets this year, 54% think resources will remain the same, while the agency outlook is less rosy, per Advertiser Perceptions. Uber Eats readies post-checkout ads for Super Bowl LVII launch Brands such as Paramount+ will be able to reach app users as they check out during one of the busiest weekends of the year for the delivery service. Inside State Farm’s Super Bowl LVII mobile strategy As it vies for Gen Z and millennial attention, the insurance company opted against a big game ad in favor of TikTok and the app’s most popular creator. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Peacock's ad uses “Poker Face” star Natasha Lyonne to take shots at big game spots by Google and M&M's while DoorDash goes shopping with famous chefs. Microsoft, Google’s AI race points to shifting search power balance Marketers should still take a cautionary approach, as Google’s early hiccups with Bard demonstrate shortcomings with the technology.   Read more news Prioritizing Design in the Development Process Creating a successful application goes hand in hand with a good user experience. As such, design is integral to the development process. Learn the best process for achieving the desired product in this webinar. Learn More From Our Library Infographic The Marketer’s Guide to the Third Space — Your Car Custom content for Waze Trendline Latest marketing trends in consumer packaged goods Supported by Arm Treasure Data Trendline Inside the changing data landscape in marketing Supported by Arm Treasure Data Trendline The Future of Online Marketplaces Supported by Trulioo View all resources What We’re Reading Ad Age Super Bowl commercials reflect waning DE&I commitment in the ad industry Digiday Economic downturn ups the ante for major Super Bowl advertisers General Motor, AB InBev, Netflix The Drum Twitter Blue Users To Get 4,000-character Tweets, Which May Further Irk Advertisers Suggest a story we should read Upcoming Event 16 FEB Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Presented by studioID and Plante Moran Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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