Personalization strategies for today's retail consumer

Personalization has now become fundamental for retailers to build long-lasting customer relationships, stand out from the competition and access new markets.

	Personalization Strategies for Today's Retail Consumer As consumer data becomes more readily available, a host of new opportunities (and missteps) has opened up for retailers that want to tap into the potential of rich shopper data. Topping that list? Personalization. In this Trendline, discover the latest personalization trends, with key stories including:   5 ways Target is pushing customer-driven innovations in omnichannel L'Oréal's makeup applicator for consumers with limited mobility Nordstrom enlists company stylists for new fashion ambassador program Access Now About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037 Want to reach 70,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.