Feb. 2 - Meta revenue declines for third straight quarter | GM, Netflix strike EV partnership

General Motors, Netflix team for strategic alliance around EVs; Propel Fitness Water’s new look emphasizes Gatorade connection; ChatGPT might change advertising — but it won’t revolutionize it; Ad blitz: Tracking every marketing play for Super Bowl LVII View online | Signup | Forward

Daily Dive Feb.​ 2,​ 2023 | Today’s news and insights for marketing leaders   TRENDLINE The Latest Marketing Trends in CPGs With poor online experiences becoming deal breakers for consumers, the need for better e-commerce strategies is stronger than ever. Learn how to navigate the growth of retail media networks in this Trendline.   Meta revenue slides for third straight quarter as Reels feels growing pains Executives don’t expect the TikTok clone to be in a revenue-neutral place until the end of this year or early next. General Motors, Netflix team for strategic alliance around EVs The partnership spans product placement in the streamer’s shows, a Super Bowl spot and a sustainability push. Propel Fitness Water’s new look emphasizes Gatorade connection For the overhaul, the brand has teamed up with actor Micheal B. Jordan for a partnership that includes an integration with upcoming film “Creed III.” ChatGPT might change advertising — but it won’t revolutionize it Even though it’s unlikely to upend the ad world any time soon, the buzzy conversational AI model could prove useful for savvy marketers. Tracker Ad blitz: Tracking every marketing play for Super Bowl LVII Bud Light finds the joy in hold music with Miles Teller and blockchain-based game developer Limit Break will give away 10,000 NFTs. Read more news Featured Resources Sponsored Content by StackAdapt Programmatic Must-Reads [Free Course] The Basics of Programmatic Advertising [eBook] Building a Digital Strategy for Generational Marketing [Free Certification] Native Advertising Channel Certification From Our Library Webinar - on demand Planning the Perfect E-Commerce Strategy Custom content for Coveo Webinar - on demand The True Cost of Deploying DXP Custom content for EX Squared Trendline The latest digital and innovation trends in retail Supported by iAdvize Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC Trendline Inside the mobile trends shaping retail Supported by FullStory View all resources What We’re Reading Bloomberg Google Job Cuts Hit Veterans of DoubleClick Ad Tech Business The Wall Street Journal FTC Loses Antitrust Challenge to Facebook Parent Meta Digiday How EA plans to compete with Fortnite and Roblox in the metaverse Suggest a story we should read Upcoming Event 16 FEB Webinar | 2 p.m. ET M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Presented by studioID and Plante Moran Company Announcements Press releases from companies in your industry. Optimizely Names New Executive Team Members at Pivotal Moment in Digital Marketing Press release from Optimizely Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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