Feb. 28 - FTC warns against ‘AI hype’ | AB InBev’s Nütrl gets first national push

AB InBev seltzer brand’s first national campaign focuses on simplicity; Maybelline enlists its first-ever digital avatar for mascara launch; AI workflow tool secures $65M from backers including Microsoft, Google; Why Kind keeps it simple in latest wellness-focused marketing play View online | Signup | Forward

Daily Dive Feb.​ 28,​ 2023 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Impact 5 leading brands 3X’d revenue goals See how Sephora, M1 Finance, Canva, Nurx and Fanatics achieved massive growth with the power of affiliates and influencers. Learn more.   FTC addresses ‘AI hype’ with warning about potential abuse in advertising Words of caution come as the sector reaches feverish levels of curiosity thanks to solutions like ChatGPT, which this week inked a deal with Snap. AB InBev seltzer brand’s first national campaign focuses on simplicity Nütrl Vodka Seltzer establishes itself as “The One with the Umlaut” through an effort featuring “SNL” star Chloe Fineman as a vodka seltzer sommelier. Maybelline enlists its first-ever digital avatar for mascara launch The virtual ambassador, named May, will help launch the Falsies Surreal Extensions Mascara and support future metaverse activations. Sponsored Content by Marketing Dive’s studioID Build memorable brand experiences — without draining resources No matter their business model or channels, mid-market companies face tremendous pressure to differentiate their brand and provide the customer with exceptional purchase journeys. Learn more in this playbook. AI workflow tool secures $65M from backers including Microsoft, Google Typeface helps marketers create image and copy assets for platforms like Instagram while aiming to preserve their personal style and brand safety.   Why Kind keeps it simple in latest wellness-focused marketing play “I See Almonds” represents not only the brand’s first commercial in over a year, but also the first under Global CMO Kelly Solomon. Read more news Featured Resources Sponsored Content by Gartner Build strategies and gain actionable insights that deliver results Playing Offense Into the Recession Insights from the Gartner 2022 CMO Spend Survey 3 Steps to Increase Marketing Technology Adoption and Utilization From Our Library Webinar - on demand The True Cost of Deploying DXP Custom content for EX Squared Webinar - on demand Brands, Take Note: Consider Design Up Front or Pay Later Custom content for EX Squared Playbook 3 Ways Retail Media Can Take Marketplace Profitability to the Next Level Custom content for relevanC Trendline How retailers drive consumer loyalty in 2023 Supported by No Kid Hungry Webinar - on demand M&A, ESG, and Cybersecurity: Tackle Risk and Seize Opportunity in 2023 Custom content for Plante Moran View all resources What We’re Reading Bloomberg Spotify Will Launch a TikTok-esque, Vertically Swiped Feed CNBC Nokia changes iconic logo to signal strategy shift Ad Age Google’s post-cookie test sparks warning of more delays Suggest a story we should read Upcoming Events 14 MAR Round table | 8 a.m. ET B2B Demand Gen Breakfast Forum Arlington, VA Presented by TechnologyAdvice 14 MAR Webinar | 2 p.m. ET How the Evolution of Commerce is Shaping Retailers' Digital Advertising Strategies Presented by studioID and Criteo Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive and get rewarded. You’ve referred 0/10 readers. Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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